The Best Buy Logo and the Perils of “Modern” Design
Inkbot Design
JUNE 26, 2025
We have to start with that famous yellow price tag. Enter the Price Tag: Forging an Icon (1989-2018) By the late 80s, Best Buy knew it needed to grow up. The Masterstroke: Simple, Direct, Unmistakable In 1989 , the yellow price tag was born. The price tag had guts in a corporate world of swooshes, globes, and sterile wordmarks.
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