The Best Buy Logo and the Perils of “Modern” Design
Inkbot Design
JUNE 26, 2025
We have to start with that famous yellow price tag. Why You Don't Put Your Origin Story in Your Logo The tornado logo is the ultimate cautionary tale against literalism. Enter the Price Tag: Forging an Icon (1989-2018) By the late 80s, Best Buy knew it needed to grow up. They aren’t sacred relics to be admired in a gallery.
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