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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

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Vanderbrand: The Toronto studio crafting identities rooted in place and purpose

Creative Boom

Since its inception, Toronto's Vanderbrand has carved a niche for itself through smart, considered work that largely centres on places and spaces with a range of clients across high-end real estate, hospitality, and cultural projects. Research and strategy are seen as essential components of the creative process, not just preliminary steps.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

In our recent Creative Boom survey, we gathered votes from hundreds of illustrators, art directors and industry insiders to spotlight the artists making waves in this challenging climate. His ability to blend humour with serious commentary has made him a favourite among both commercial clients and gallery audiences worldwide.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

For instance, their recent bold new identity for the São Paulo art museum MASP nods to Brazilian modernist design traditions while reimagining them for a contemporary audience. This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets.

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The eight things illustration agencies are looking for in 2025

Creative Boom

Nothing can replace true human creativity, and a personal touch is something clients will always crave. That said, illustration agencies continue to take commissions from exuberant clients with high hopes for their campaigns, publications, and media activity, online and in print. Clients feel the same way.

Agency 447
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One helluva groovy spot by Kitchen

Creative Boom

The London motion directors at Kitchen have unveiled a gorgeously dazzling and psychedelic animation for The Great Frog Vintage Market. Another wonderful thing about the piece was that it came about through word of mouth via Dark Arts Coffee, one of Kitchen's ongoing clients. The clients were great the whole way," adds George.

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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

AI has even won awards for its illustration work from creative bodies such as Communication Arts and the Colorado State Fair. It's the modern-day equivalent of clip art. It can help us with our email, accounting, and marketing and will become an essential tool for running a small business. "If