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Sofia Pusa's brand refresh for a Finland photography agency is inspired by the crucial F-stop

Creative Boom

In her brand refresh for a photography agency based in Helsinki, Sofia Pusa went back to the basics of photography and the concept of the F-stop, crafting a visual language that considers why light is always needed to capture the perfect picture.

Agency 533
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Global creative agency GUT is celebrating its fifth year in business with a new identity crafted by &Walsh that ensures visual continuity across the brand's international locations. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

Agency 401
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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. It is rare to come across a creative agency founded by women," Anjela says. Despite the progress of our generation, the men still run the show in creative circles.

Agency 259
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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Now, going by the shortened name Landor, the refreshing rebrand is the culmination of a five-year strategy.

Agency 310
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GOOD agency goes deep for its rebrand of the National Oceanography Centre

Creative Boom

Inspired by the beauty of the underwater world, GOOD's new identity for the National Oceanography Centre is helping it spread its message to a wider audience. They inform, educate and lead to inspiring others to do the same. The colour palette and patterns, meanwhile, are inspired by the ocean.

Agency 368
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A showstopping feast of packaging design inspiration, as winners announced in Pentawards 2023

Creative Boom

Those celebrating today include leading names such as Backbone Branding, Armenia (boasting nine awards), Auge Design in Italy – with six winning titles, along with Agency of The Year – and James Cropper Luxury Packaging scooping six awards in total. The modernised logo, inspired by the '90s but "fresh for today", reinforces Pick Up!

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10 decorative accessories that we always see in every graphic design agency

Creative Boom

We're talking about some of the biggest creative agencies globally, like Pentagram and UsTwo, where we see some decor staples. We've even shared a few real-life studios from our creative community to offer further inspiration. As creatives, we need inspiration. You can swap things around whenever inspiration strikes.

Agency 485