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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. One such agency is Handsome Frank.

Agency 482
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The eight things illustration agencies are looking for in 2025

Creative Boom

We are settling down to the idea that AI is just a tool , and while it can replicate artists' styles, the output is derivative by definition and often flawed. Nothing can replace true human creativity, and a personal touch is something clients will always crave. One such agency is Handsome Frank.

Agency 447
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D&AD Awards 2025: who won what?

Creative Boom

With the judging process changing dramatically this year, which agencies won big in the D&AD Awards 2025? Spreadbeats by FCB New York won in Digital Marketing for what the agency described as "Innovation through nostalgic technologies." For many, it's the biggest and most nerve-wracking night in the creative calendar.

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What does success look like to other creatives? It's probably not what you think

Creative Boom

Image licensed via Adobe Stock From financial milestones to family time, creative professionals reveal their evolving definitions of achievement and fulfilment. The traditional markers of success in the creative industries are a high-ranking, well-paid job at a prestigious agency, probably based in London or New York.

Agency 394
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Successful creatives share how they won their first client (so you can too)

Creative Boom

And right at the start, you may not even have a single client to your name. So how do you land your first client? My first freelance clients were my old full-time employers," she explains. The lesson is that it definitely pays not to burn bridges! They didn't want me to go, so they offered to be our first client.

Client 513
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Emily Jeffrey-Barrett on being heard, showing up, and building an agency where difference is the norm

Creative Boom

But she's also had the kind of career many dream of, leading award-winning work, founding her own agency Among Equals , and building a community of clients and collaborators she deeply believes in. I've also had brilliant clients and the best, most supportive colleagues you could hope for. But of course, there've been moments.

Agency 221
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Meet Ash Phillips and Miro LaFlaga, the agency founders ditching 'grind culture' and pushing for meaningful change

Creative Boom

One dynamic duo leading the way in Montréal is Ash Phillips and Miro LaFlaga, who runs Six Cinquième , a creative agency that's pushing for change and doing things very differently. You've built an agency based on a realisation that we don't have to "hustle" to be a success? So you were freelancers before you launched your agency?

Agency 397