Inkbot Design

JANUARY 10, 2024

The Vital Role of Graphic Design in Marketing Graphic design is no longer just about creating nice visuals. In today's crowded and competitive digital landscape, graphic design has become a vital strategic tool to attract attention, communicate brand values, and drive consumer action.

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Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly. to execute your plan correctly.

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Advertising Advertising Agency Marketing 75

Creative Boom

SEPTEMBER 12, 2023

That leaves a gap in the market that the new company Holiday Best aims to fill. London agency Fellow Studio explain how they collaborated on developing this new brand. So, there's definitely room in the market to build a brand people can trust. The idea is that imagery feels natural, honest and unposed.

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Brand Branding Travel Arts and Crafts 358

Creative Boom

JUNE 20, 2022

Launching a new shop is a brave enterprise in an increasingly challenging retail environment, and good branding can mean the difference between success and failure. I studied graphic design at Glasgow School of Art and have since worked across several design disciplines," she explains. "I Her clients include L'Oréal, ?Law

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Brand Branding Freelance Freelance 482

Creative Boom

OCTOBER 31, 2023

Graphic designer and art director Rafael Medeiros shares his experiences. Born in Rio de Janeiro, Rafael Medeiros moved to LA in 2012 after graduating in Brazil in graphic design. He's since worked on several global campaigns and for well-known international brands, including Disney+ and Apple TV+. And it's not been all bad. "I

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Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

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Brand Branding Education Consulting 496

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Inkbot Design

OCTOBER 26, 2022

How to Choose a Branding Agency. A branding agency helps companies with their brand identity and marketing campaigns. They may also help with graphic design and website development. You've decided to invest in your brand identity , but what are you looking for when choosing a branding agency?

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Creative Boom

MARCH 21, 2024

The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door.

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Brand Branding Production Arts and Crafts 324

Creative Boom

NOVEMBER 1, 2023

We chat with Josh Kay and Jamie White about how they graduated from the Arts University Bournemouth, founded their own agency and took on the world. Founded in 2015, it's a creative agency based in Bournemouth with quite the USP. As Josh explains: "We work with brands to help them connect with their customers through physical design."

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Creative Boom

APRIL 3, 2023

In the world's largest legal cannabis market, how do you stand out from the crowd? The success of Goldmine Gummies, a new brand crafted with the help of Robot Food, points the way. And that provides new and exciting opportunities for agencies to help producers to get ahead of the competition with cut-through branding.

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Brand Branding Production Marketing 457

Creative Boom

SEPTEMBER 25, 2023

For graphic designers especially, print magazines offer a source of inspiration that's tangible and immersive and presents content in a completely different visual way to digital. Eye Magazine Eye Magazine delves deep into the world of graphic design and visual culture. It’s academic yet accessible.

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Magazine Graphic Design Print Graphic 512

Just Creative

MAY 25, 2023

In other words, the feel, aesthetic, and graphical cohesion of your presentations say a lot about you as a creative and an entrepreneur. For this blog post, we’re jotting down the best Keynote templates for designers, agencies & creatives today! 32 Best Keynote Templates for Graphic Designers, Agencies & Creatives 1.

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Templates Graphic Design Graphic Presentation 264

Creative Boom

SEPTEMBER 4, 2023

Kickbase, one of Europe's biggest fantasy football manager games, has some big ambitions and needed branding to match. The studio partners with visionaries, businesses and agencies to shape future brands. With this in mind, it was time to revisit their identity to help craft a brand that reflects these ambitions.

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Inkbot Design

MAY 11, 2022

Why Hire a Creative Branding Agency ? As a small business owner, you are well aware of the costs associated with brand development. You may also know that some businesses hire a branding agency for these services. But, what are some of the benefits of hiring a creative branding agency versus doing it yourself?

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Inkbot Design

JULY 25, 2023

Why Social Media Marketing and Graphic Design Go Hand in Hand Social media has become the battleground where companies of all sizes compete for the precious attention of potential customers. However, harnessing the true power of social media marketing is challenging.

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Media Graphic Design Marketing Marketing 103

Designer Daily

MARCH 14, 2022

Due to the practical nature of their field of study, graphic design students have the ability to make an extra income while still going to University or College. Here’s how; Enter Graphic Design Competitions. Work as an intern at a graphic or web design agency. Why not start your own t-shirt brand? Freelancing.

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Graphic Design Graphic Freelance Freelance 249

Inkbot Design

FEBRUARY 3, 2024

40+ Essential Tools for Branding and Marketing Establishing a strong, recognisable brand is crucial for any business looking to stand out in a crowded marketplace. This comprehensive guide explores the must-have tools for branding to help convey what your company represents and attract your ideal audience.

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Inkbot Design

MAY 14, 2023

How Marketing Agencies Bring Innovation to Your Brand In the rapidly evolving digital world, your brand is your voice, and staying ahead of the curve is no longer a luxury but a necessity. Let's face it: a 24/7 global conversation is happening online, and your brand needs to participate and stand out.

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Creative Boom

OCTOBER 10, 2023

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

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Noupe

MAY 17, 2022

Content marketing is a strategic approach to marketing that focuses on brand awareness and creating and distributing valuable content to attract an audience. In the modern era of the internet, traditional marketing is losing value over time. Developing the perfect content marketing strategy is not easy.

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Creative Boom

APRIL 17, 2024

In today's sluggish economy, finding new clients and maintaining a steady workflow is more challenging than ever for graphic designers, illustrators, artists and other creatives. Refine your niche In a crowded market, specificity can be your best friend. Recently, I've been taking a 'slow' approach to marketing," she says. "In

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Creative Boom

AUGUST 10, 2023

Design studio Agency of None has recently completed its first phase of D is For Design , an event and exhibition which celebrates the invaluable creative contributions made in Dundee. Dundee-based design studio Agency of None has been working with brands for the past five years to create visual systems bursting with personality.

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Creative Boom

APRIL 17, 2023

Image courtesy of Shillington Graphic design is a mysterious profession to many, but it's easily explained. We team up with Shillington to provide a jargon-free FAQ covering all aspects of graphic design. To many people, the job title 'graphic designer' is mysterious. What does a graphic designer do?

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Creative Boom

SEPTEMBER 13, 2023

Marshmallow is a new type of car insurance brand, and Ragged Edge has given it a colourful, character-driven identity that helps sell its point of difference. The new identity positions it clearly as the insurance brand that backs the exceptions to the rule. Target audience So, what market is Marshmallow aiming at?

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Brand Branding Entertainment Agency 463

Creative Boom

JUNE 13, 2022

It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. So what's the solution?

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Brand Branding Agency Marketing 379

Creative Boom

MARCH 25, 2024

Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.

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Sports Brand Branding Photography 475

Just Creative

OCTOBER 21, 2020

Are you looking for the best printer for your graphic design agency? Today, Oki Electic Industry, or OKI for short, manufactures info-telecom and printers for businesses and even graphic artists. How Graphic Artists can Benefit from Oki LED printers. How does all that cool tech benefit me and my design agency?

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Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Just Creative

JANUARY 3, 2021

One of your graphic designers sent you an email over the weekend with an updated logo for a client. The corresponding photos and graphics are on Jane’s computer, however, and she had to take a personal day to deal with a family emergency. Trying to manage marketing projects often feels like herding cats. Imagine this.

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Creative Boom

JUNE 11, 2023

Cambridge Healthcare Research Symbols are a powerful asset in your graphic design toolkit, but you must know how to use them correctly. Just ask Apple, Shell, Pepsi and others how powerful it is to have one global logo that instantly communicates their brand and values wherever you are in the world. What is a symbol?

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Graphic Design Graphic Client Brand 516

We And The Color

NOVEMBER 3, 2021

Branding and marketing agency SMAKK created a new brand identity for oral health brand, Otis. Otis is a new company that is changing the conversation around oral health, with a brand identity created by branding and marketing agency SMAKK. ” All images © by SMAKK.

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Creative Boom

AUGUST 29, 2023

If your eccentric grandma was a hip spirits brand, she might look a little like this. And here's a fun example from US craft distillery brand Vikre. To build Vikre's brand, website and packaging, SMAKK used hints of surrealism to build a world that reflects its vibrant Duluth community and Nordic heritage.

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Creative Boom

DECEMBER 14, 2023

The brand unveils a new identity today, with a warm and inviting nature to help it stand out in a competitive market. But providing a good service will never be enough to survive a brutally competitive market. More broadly, a central feature of the brand is a distinctive tone of voice that is warm and inviting.

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Designer Daily

NOVEMBER 13, 2023

To prepare for the anticipated surge of both new and existing fans drawn by the film, a year-long marketing campaign was meticulously crafted. Sony Music, having successfully rebranded Whitney Houston the previous year, enlisted the expertise of Studio Herrström, an Austrian creative agency.

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Web Design Web Design Agency Publication 414

Canny

OCTOBER 31, 2022

FMCG branding can be a tough nut to crack, as you’ve got to create a product that stands out in an increasingly oversaturated marketplace. Just think about the amount of products that exist in the FMCG space , and it’s no surprise that brands have a difficult time competing. The Branding Brief Template. download now.

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Creative Boom

MARCH 31, 2024

Nikos Georgopoulos (© Marlon Tate/Myrto Tzima) After working as an in-house graphic designer for five years, Nikos Georgópoulos felt stuck in a rut. We caught up with him to hear how he made his own opportunities, got crowned a pop star art director, and hacked the industry by creating an agency that does everything differently.

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