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Female-founded agency JOAN rebrands to reflect key elements of its DNA

Creative Boom

The New York/London agency has a new identity that retains familiar visual elements but casts them in a new, forward-thinking light. More recently, they've been applying their design talents to their own branding. And as a result, they've just released a stirring new visual identity for the studio.

Agency 245
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Stormbrands designs a future-facing refresh for Asda's own-brand pet foods

Creative Boom

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

Brand 308
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff.

Brand 360
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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

(If you don't believe us, read our special report on how design agencies are actually using AI in 2024.) The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design.

Animation 343
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Deliveroo serves up a sizzling new identity to drive a wider global appetite

Creative Boom

It's become a brand we see on our city streets and suburbs, with employees whizzing by on electric bikes to deliver restaurant food to our homes. Today, Deliveroo's in-house creative agency has unveiled a refreshed identity, but it's more of an evolution than an overhaul.

Agency 355
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B&B Studio uses organic shapes and abstract silhouettes to create brand new range for Kit & Kin

Creative Boom

Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In truth, most don't, and so London branding agency B&B Studio has been working to make a difference. We explore how B&B Studio moved things forward.

Brand 335
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Audio studio DOKI DOKI launches with an identity inspired by video game sounds

Creative Boom

With the help of advertising agency No Fixed Address, it's launched with a visual identity built around sound. These assets not only represent a pair of players navigating their way through video game sound design, but they also tap into the spirit of collaboration within the brand identity. Sound is the unsung hero of video games.