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How&How elevates Sauce Labs with an elegant, code-inspired brand identity

Creative Boom

Credit: How&How / Sauce Labs Sauce Labs , a leading software testing platform, has launched a colourful new brand by How&How. From dinner delivery to banking, maps to movies, we constantly rely on working code. Not only does this create brand distinction, but it speaks to Sauce Labs' direct customer benefit," adds How.

Coding 344
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Elmwood gives healthy sausage brand HECK! a Gen Z makeover

Creative Boom

The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s So, in recent years, HECK!

Brand 315
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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Brand 374
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Stormbrands designs a future-facing refresh for Asda's own-brand pet foods

Creative Boom

With the pet sector booming, Asda wanted its own-brand pet food ranges – Hero for dogs, Tiger for cats – to discard their budget connotations. So it asked enlisted branding, design and communications agency Stormbrands to refresh and modernise its offerings in the face of increasing competition.

Brand 321
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B&B Studio uses organic shapes and abstract silhouettes to create brand new range for Kit & Kin

Creative Boom

Kit & Kin was known for its mother-and-baby products but needed to extend its brand to a broader range of household goods. In truth, most don't, and so London branding agency B&B Studio has been working to make a difference. We explore how B&B Studio moved things forward.

Brand 351
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dn&co unveils a dynamic and original brand identity for ARC

Creative Boom

London-based brand and design consultancy dn&co has today launched a unique and brilliant brand identity for Advanced Research Clusters – a global network of science and innovation clusters that come together to solve problems facing the planet. At the foundation of the brand identity is the idea of clusters themselves.

Brand 195
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Play Studio gives a distinct and memorable vibe to OpenAI conference

Creative Boom

The OpenAI team worked closely with Play Studio to develop branding for the event, including a logo, visual identity system, art direction, signage, environmental design, motion design, advertising, photography and UX/UI design. Play Studio also provided branded swag to commemorate the day properly.

Animation 363