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The Importance of Typography in Advertising

Inkbot Design

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. Get typography right, and it can help deliver your message more effectively; get it wrong, and you could alienate potential customers. That’s not bad for some letters on a page.

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Tangent revitalises Turner Prize identity in a fusion of art and accessibility

Creative Boom

Tangent's design cleverly integrates the existing Towner brand elements, such as typography and colour, presenting the Turner Prize as a natural extension of Towner's identity. It represents renewal, the cyclic nature of art, and the continuous public discourse fostered by the Turner Prize.

Art 490
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

It showcases the best in visual communications, from typography to illustration and everything in between. The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. It's available in both print and digital editions. Idea magazine 4.

Magazine 531
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Brighter Later: Lettering and typography at the British seaside to be celebrated as the clocks spring forward

Creative Boom

Hosted by Sarah Horn, designer at studio.build and author of En-Suites Available , along with Justin Burns , Head of Art & Design at Leeds Beckett University and researcher of British seaside typography, the tour on 14 May will begin at the Comedy Carpet, then lead from the promenade onto the adjacent streets and deep into the seaside city.

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New digital archive provides invaluable insights into the evolution of Canadian type

Creative Boom

Even if you love typography, your view of it may be blinkered by geographic and historical filters. From the screens we tap on, the movies we clap for, the transit system we navigate or the books we cosy up with, typography is around us all the time. Much of this work has been rarely or never before seen by the public.

Digital 406
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M?icah Purnell's Street Eyes exhibit brings together the biggest names in illustration, photography and typography

Creative Boom

Once I became aware that advertising held an aesthetic monopoly on commercial space, I wanted to get involved and mix it up a bit," says Micah. Gemma O'Brien Fuchsia Macaree, in association with Creative Boom Since its inception, Add-Art has tripled in size on its mission to provide the public with uplifting visual narratives.

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'A Good Way to Bank': Nationwide reveals its biggest rebrand in 30 years

Creative Boom

The modernised rebrand, its biggest since 1987, is set to be rolled out across Nationwide's network of 605 branches and reinforces its promise to keep all of its hubs open to the public in an era when other banks are closing their doors. The new logo modernises and simplifies the Nationwide icon.

Brand 446