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Is social media for self-promotion over? Creatives reveal their honest thoughts

Creative Boom

In 2022, social media increasingly sucks for sharing content and finding work. Have you noticed how different social media feels at the moment? It's perhaps not surprising Alex has seen a lack of involvement in his content because other creatives feel less involved in social media overall. Make connections outside social media.

Media 544
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Rise of the machines: How illustrators can avoid being replaced by AI

Creative Boom

AI is now embedded in our everyday digital tools and being heavily pushed by Google, Adobe, and social media platforms. AI might be able to create an illustrated logo, but can it also animate it perfectly, create assets for social media and illustrate an accompanying brochure without any mistakes? Don't panic!

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Patrick Nelson's breathtaking collages bring a graphic design sensibility to the world of art

Creative Boom

Describing his art, Patrick says: "I construct graphic, timeless images from hand-stained newspaper clippings, juxtaposing modern designs with old media. My artwork lands somewhere in the middle of collage and mixed media," he continues. For Patrick, social media has been the most useful tool in that regard. © Patrick Nelson.

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How illustrator Alyah Holmes brings vibrant worlds to life

Creative Boom

I've always definitely been attracted to bright, vibrant colours," she explains. I do a lot of character work, and that definitely comes from being obsessed with Archie comics when I was younger. It was definitely always my passion." So it's definitely not a reflection on your work.

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Robot Food turns up the tang with Sarson's vinegar brand identity and campaign

Creative Boom

Robot Food has partnered with Sarson's on a new omnichannel advertising campaign, brand world toolkit and packaging design coinciding with the vinegar brand's first piece of new product development in 230 years. It's not something to feel passive about; it's an exciting, sensory experience."

Branding 452
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Limited palettes and forms define Molly McCammon's style, but there's no limit to this new illustrator's potential

Creative Boom

This brave move has certainly paid off, and today, she has a client list that includes Red Bull Media's Carpe Diem magazine, the Australian-style magazine Frankie, and organisations in the pet care, renewable energy, and music industries. Going forward, Molly would love to step up and work on a major advertising campaign.

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How to change careers to one that's more creative

Creative Boom

"I started out working as a painter and decorator, decorating the interiors and exteriors of some of London’s top advertising agencies in the early 1980s such as McCormick Publicis, ABM & Grey," Craig explains. "I Creative seeds were definitely being planted." This fascinated me. But there didn't seem an obvious path through. "I