Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

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Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. With the help of Microsoft, it allowed Apple to shift from just being a manufacturer of Macs and reinvent itself as a creator of innovative tech products that we all know and love. What is a brand?

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Inkbot Design

OCTOBER 4, 2022

Why It's Time for Companies to Reap the Rewards of Social Media. Social media is a powerful tool many businesses use to improve their commercial performance and marketing reach. Social media channels have experienced steady growth in recent years, with consumer use on the rise and a rise in pushing sales on eCommerce platforms.

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Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

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Brand Branding Arts and Crafts Digital 73

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

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Inkbot Design

OCTOBER 7, 2023

Brand Personality Types: Key to Consumer Behaviour In the competitive business world, where brands vie for attention and aim to connect with their target audience on a deeper level, having a distinct brand personality can help them stand out. What Does Brand Personality Mean? Why is Brand Personality Important?

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Inkbot Design

OCTOBER 27, 2023

First Impressions: Creating Positive Branding from the Start The first contact between a brand and a potential customer is like a first date – awkward, exciting, and full of potential. When it comes to branding, nailing that first impression is everything. A misunderstanding is difficult to undo.

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Brand Branding Media Advertising 96

Inkbot Design

DECEMBER 21, 2023

How Custom T-Shirt Design Can Help Promote Your Brand T-shirts are the ultimate casual wear. But a simple tee can also be an incredible branding and marketing tool for businesses and organisations. With some creative custom design work, you can transform basic shirts into walking billboards for your brand. Let's get started!

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Brand Branding Arts and Crafts Graphic 74

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

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Inkbot Design

JANUARY 6, 2024

12 Best Marketing and Branding Strategies Building a solid brand and implementing effective marketing strategies are crucial to business success. This comprehensive guide outlines the top marketing and branding strategies to help you identify what will best promote your business, reach your target audience, and achieve your goals.

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Marketing Marketing Brand Branding 88

Eye on Design

JULY 7, 2022

Apart from physical similarities, the two also have much in common in the world of advertising. Even before the proliferation of smartphones led to the popularity of “mobile advertising,” matchboxes plastered with advertisements once offered an affordable and portable means of marketing too. Courtesy In Plain Words.

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Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

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Brand Branding Marketing Marketing 140

Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Brand Branding Production Marketing 119

Inkbot Design

NOVEMBER 17, 2022

Strategic Branding: Guide to Brand Strategy. Strategic Branding is a marketing strategy that allows brands to communicate their messages in distinct ways and help customers find a product or service. What makes your brand different? How do you plan to differentiate your brand ? What Is Strategic Branding?

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Brand Branding Marketing Marketing 129

Inkbot Design

FEBRUARY 29, 2024

Your budget should help you execute your marketing strategy to reach target audiences, increase brand awareness, boost sales, etc. An effectively allocated budget allows you to maximise marketing dollars and get the best return on investment (ROI). This comprehensive guide covers everything you need to know about marketing budget management.

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Marketing Marketing Media Advertising 69

Canny

AUGUST 11, 2022

However, the state has so much more to offer than just being ‘The Big Apple’ as it is home to some fantastic brands. This week we are moving further East on our state of branding tour, and discussing all things New York, from Niagara Falls and Yonkers, to Rochester, Buffalo, and Syracuse. The Branding Brief Template.

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Inkbot Design

JULY 29, 2022

5 Reasons to Use Direct Mail Advertising in Your Marketing Plan. This is because people find direct mail more reliable and effective than other forms of advertising. On the other hand, when they sign up for other types of advertising, they usually receive a lot of junk mail in return. They want to get accurate messages.

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Advertising Advertising Marketing Marketing 59

Inkbot Design

JUNE 14, 2022

Why Brand Personality is Crucial for Brands to Market Better. Brand personality refers to the brand's unique characteristics that distinguish it from competitors. Brand personality can also be seen as the set of emotions that the brand evokes in customers. The Importance of Building a Brand Personality.

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Marketing Marketing Brand Branding 73

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

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Inkbot Design

JULY 4, 2023

The Power of Storytelling in Branding Have you ever wondered why some brands seem to have an almost magical hold on our hearts and minds? Welcome to an exciting exploration of “The Power of Storytelling in Branding”! Isn't branding all about logos, taglines, and catchy jingles?” Think about it.

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Brand Branding Arts and Crafts Media 72

Inkbot Design

APRIL 20, 2024

Ethical Branding Many businesses believe that they sow the seeds of happiness, kindness, and well-being because they do ethical business. Branding matters, just like it does for any company looking to leave an endless impression. Branding matters, just like it does for any company looking to leave an endless impression.

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Marketing Marketing Media Brand 69

Inkbot Design

NOVEMBER 4, 2022

How To Be An In-Demand Creative Brand Designer. A brand designer creates the look of a company, product or even a person. Whether the design is in a logo, product packaging, advertising campaign or even a person's appearance, a brand designer creates the style. Do you want to become a creative brand designer?

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Brand Branding Graphic Design Graphic 72

crowdspring

NOVEMBER 8, 2018

Many people want to start a clothing brand or clothing line. The truth is that successful clothing brands become successful in part because they’re created by people who are passionate about clothing. But, a clothing brand needs more than just exquisite apparel design to create a lasting business. Develop your brand.

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Brand Branding Manufacturing Fashion 114

Just Creative

NOVEMBER 19, 2020

Private label selling is a type of eCommerce business where you sell products under your own brand name. Shopify describes private label products as products “manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name ”. Choose The Right Manufacturer. These are just examples.

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Production Manufacturing Marketing Marketing 248

Inkbot Design

MAY 24, 2022

Why Your Brand Name Matters More Than Ever. “Branding isn't about making your name or logo look good; it's about meaning something.” ” A brand is an organisation's most valuable asset. Brands today have a choice. The Brand Name You Choose Is Important. The Brand Name You Choose Is Important.

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Brand Branding Marketing Marketing 91

UX Collective

JULY 14, 2022

The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. The term branding used over here mainly refers to the visual outputs that a company/individual would publish.

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Inkbot Design

JULY 23, 2023

How to Write an Irresistible Brand Positioning Statement Are you ready to unlock the secrets behind crafting a brand positioning statement to leave your competition in the dust? Well, you've come to the right place because, in this article, we're diving headfirst into the captivating world of irresistible brand positioning !

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Brand Branding Arts and Crafts Marketing 85

Inkbot Design

FEBRUARY 23, 2024

False Advertising: Deceitfully Promoting Products and Services False advertising uses false, misleading, or unsubstantiated claims to promote a product, service, or brand. False advertising is rampant across industries and mediums, from print ads to social media influencers. What is False Advertising?

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Inkbot Design

OCTOBER 18, 2022

How to Create a Brand Message That Resonates With Your Audience. A brand message is a specific set of words that identifies the brand as different from other brands in the same market. To create a message that resonates with your audience, start by asking yourself three questions: What do I want my brand to communicate?

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Brand Branding Production Marketing 142

Inkbot Design

OCTOBER 15, 2023

The Ultimate Guide to Effective Advertising Strategies Businesses need advertising strategies to increase sales, attract customers , and build brand success. Well-designed advertising strategies can help you reach your target audience, raise awareness of your brand and engage with customers effectively.

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Advertising Advertising Marketing Marketing 96

Inkbot Design

JUNE 29, 2023

Brand Reputation Strategy: Building Trust and Loyalty Welcome, fearless entrepreneurs, dedicated marketers, and ambitious brand leaders! You've just opened up a portal to the pulsating heart of your brand's success – its reputation. Your brand reputation matters. The takeaway?

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Brand Branding Media Arts and Crafts 59

Inkbot Design

MAY 23, 2022

Top 12 Tips for Boosting Brand Recognition. If you're one of those people, you probably need to know these tips for boosting brand recognition. In today's world, brand recognition is no longer enough. They are aware of the products and services being offered and know which brands are reputable and which ones are not.

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Brand Branding Marketing Marketing 99

Inkbot Design

FEBRUARY 13, 2023

In branding and design, purple is a very sought-after colour that gives a feeling of prestige and quality. From tech giants to fashion powerhouses, several brands have successfully harnessed the power of purple in their logos, leaving a lasting impact on consumers.

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Brand Branding Marketing Marketing 73

Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message. How do brands work?

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Marketing Marketing Brand Branding 91

Graphic Design Junction

AUGUST 17, 2021

Mockup are not only called visual media design concept, can also be referred to as a real picture of a product design, or a preview of an idea that looks like its original form. Logo mockup designs can be used in different types like media flyer, web design, presentation, print, advertisement, social network, etc.

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Inkbot Design

SEPTEMBER 13, 2022

Why Brand Design is More Important Than Ever. In today's economy, brands are more important than ever. Consumers need to know that the product they buy is genuine and from a quality manufacturer. Brands also create a bond between a customer and a product. That's why a brand is more important than ever.

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Brand Branding Production Marketing 71

Inkbot Design

MAY 28, 2023

Decoding Branding Models: A Journey Through Time and Strategy Every second, as consumers, we're bombarded with over 5000 advertised brand messages daily. From the tiny logo on your coffee cup to the giant billboards by the roadside, branding is an omnipresent force shaping our buying decisions and preferences.

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Brand Branding Arts and Crafts Production 72