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Illustration by Mia Angioy for Creative Boom In the last of our special six-part series, we explore how sonic branding can elevate your brand's presence by leveraging Epidemic Sound's expansive library of music and sound effects. In 2024, the auditory experience has become crucial to crafting a cohesive and memorable brand presence.
In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage.
Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.
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Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. A consistent style with a point of view It's nothing new. Only a fraction of them can be signed, so consistency and a clear voice are paramount.
In today’s highly competitive business environment, branding is essential for making a memorable impression. When presenting a brand to clients or stakeholders, one of the most powerful tools is a well-designed stationery mockup. This attention to detail can make a substantial difference when presenting branding concepts to clients.
This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. These shapes were continuously added or subtracted from the initial form, repeating the process until a layered and intricate structure was achieved.
A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.
Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.
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Customize to Fit Your Brand Change colors, fonts, and other style elements if needed, but keep them consistent. Tailor it to the role you’re applying for by focusing on achievements or qualities that align with the job description. Include key achievements or relevant coursework only if it applies directly to the job.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. A consistent style with a point of view It's nothing new. Only a fraction of them can be signed, so consistency and a clear voice are paramount.
Built with Frontify How do you maintain brandconsistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? Speeding up the process And that's not all.
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From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.
The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective." This was achieved by creating shapes to frame the artwork, allowing for both consistency and differentiation.
When you’re developing a new brand, creating a website, or simply need to present your design in an appealing way, free mockups can take your work to the next level. They not only save time and energy but also provide consistency across multiple projects. These mockups are also invaluable when creating an eye-catching portfolio.
As the clock resets and we step into a brand-new year, GDJ extends heartfelt wishes to everyone for an exhilarating and prosperous New Year in 2025. I extend my deepest gratitude to all our readers, followers, subscribers, authors, and, most importantly, our esteemed sponsors and advertisers who have consistently placed their trust in GDJ.
Their elegant, timeless appeal adds sophistication to designs, especially in branding and editorial content. Custom Typography Brands are investing in custom typefaces to stand out in a crowded digital space. These unique fonts help establish brand identity and foster user recognition. Test Across Devices Consistency is key.
In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.
Whether you are working on branding, advertising, or sleek UI designs, condensed fonts provide versatility and style. Condensed fonts, narrow fonts, and skinny fonts are ideal for branding projects, creating the best logos , and presenting guideline documents. Their unique designs make them stand out, offering precision and elegance.
The right soundtrack can transform your visuals, evoke emotions and captivate your audience in ways that visuals alone simply can't achieve. Brand identity : Consistent use of certain musical styles or genres can become part of your brand's sonic identity, making your content instantly recognisable.
Can AI support brandconsistency in design? But creating illustrations that perfectly reflect a brand’s unique style? The challenge of achievingbrandconsistencyAchieving true brandconsistency with AI involves more than just typing in a prompt — it’s about capturing the subtle details that reflect the brand’s core identity.
The high-protein, gluten-free UK sausages get a brand overhaul courtesy of the global consultancy. They've now unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Brand concept Elmwood aimed to bring HECK! The brand overhaul also dials up HECK!'s So, in recent years, HECK!
Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.
The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. Originally launched during lockdown, Take Stock quickly achieved best-seller status on Amazon in the UK.
Whether you’re working on branding, packaging, or digital art, using the right Photoshop mockups can significantly enhance your portfolio and elevate your presentations. Endless Possibilities: Change the background color to perfectly align with your brands aesthetic or product theme.
The biscuit brand's equitable assets have evolved, with a suite of sticker graphics added to the mix. Coley Porter Bell has unveiled its refresh of Jammie Dodgers' packaging, designed to bring consistency to the biscuit's portfolio and evolve some of its key assets.
Brand and design studio Koto has unveiled the fruits of its two-year collaboration with the Call of Duty video game franchise today. The result is a new global brand identity, which combines its many strands under one consistent visual system. Call of Duty influences culture in a way few brands ever get the fortune to," he adds.
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
Professional-grade brushes are essential for achieving polished and eye-catching results. They save time, provide consistency, and allow artists to focus on creativity rather than repetitive tasks. From realistic textures to artistic strokes, these tools are designed to help you achieve stunning results. Easy to use.
Aligning creative ideas with client objectives leads to designs that captivate and achieve strategic goals. Begin each project with a definitive understanding of your aims, be it increasing brand awareness, boosting user engagement, or driving sales. Consistent check-ins keep the project aligned, facilitating necessary adjustments.
Introduction to Brand Strategy by Alejandro Pascalis. Here's a great course for graphic or visual communication designers with a focus on developing brand identities and branding. It would also be useful for anyone starting their business or establishing their brand's strategic guidelines.
Today, we present yet another exquisite collection of modern brand visual identity, and logo designs. Each design within this collection serves as a testament to the creative prowess and innovation that can be achieved in the realm of corporate branding and visual identity. List of Modern Brand Visual Identity and Logo: 1.
A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.
Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.
Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers". How did they achieve that consistency? By revitalising the iconic Lucozade arc and wordmark. "We
After a turbulent few years for the NHS, Future Docs is on a mission to bolster its workforce by coaching students through competitive med-school applications with an intuitive and accessible brand and website.
Image licensed via Adobe Stock Creatives share their top tips for building a personal brand, allowing you to unleash your unique creative vision, connect with your tribe, and attract your dream clients. In today's hyper-connected digital landscape, personal branding has become key to success for creative professionals.
Whether you’re working on a website, branding, or social media graphics, selecting the best typeface enhances both style and effectiveness. Fortunately, there are plenty of free fonts for designers that cater to different styles and themes, helping creatives achieve professional-quality results without any cost.
Branding is more than just a logo; it’s the soul of your business, expressed visually and verbally. A strong brand resonates with your target audience, forging an emotional connection that drives loyalty and preference. Dive in to discover how these visual masterpieces have shaped iconic brands and ignited creative sparks.
Just for once think about the world’s richest, successful, or most influential people with great brand vision for example Jeff Bezos, Bill Gates, Elon Musk, Mark Zuckerberg, Jack Ma, etc. Brand Vision is an extremely integral part of any Brand. Guess which Brand had this Vision? The Brand was Microsoft.
In today’s saturated marketplace, a strong brand identity is no longer a luxury, it’s a necessity. Every detail, from logo design to social media voice, contributes to the story you tell about your brand. But how do you ensure consistency across all these touchpoints? Notebook Style Brand Guideline Template 2.
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