Creative Boom

JUNE 8, 2025

Rather than defaulting to the predictable visual language of cybersecurity brands, the identity captures the essence of continuous vigilance through dynamic motion that flows, swarms and transforms. There were several goals for our new brand identity. Breaking through the noise The challenge facing Eddie and his team was significant.

Marketing 244

Marketing Marketing Brand Branding 244

Creative Boom

JANUARY 14, 2025

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Heritage will always have its place in a brand as iconic as Clamato, but its identity has gone unchanged for decades and started to become a little bit dated.

Portfolio 450

Portfolio Brand Branding Fonts 450

Creative Boom

DECEMBER 5, 2023

This new identity for the Norfolk coast by Lantern is a masterclass in place branding. The outcome was a strategic positioning for the region and a visually and verbally redefined identity promoting responsible exploration. The brand essence ("Alive with nature") inspired both the verbal and visual components of the strategy.

Brand 488

Brand Branding Consulting Advertising 488

Creative Boom

MARCH 11, 2024

Generally, the branding industry is more guilty than advertisers when it comes to skipping over the verbal identity. Swidlicka adds that AI-generated copy is just "generic fluff" that "perpetuates the cycle of blandness" in comparison to a carefully curated verbal identity.

Publication 505

Publication Brand Branding Advertising 505

Creative Boom

JANUARY 8, 2025

Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions. With multiple stakeholders, diverse audiences, and a challenging development timeline, distilling all of this into a simple, impactful visual identity and messaging for a wide audience was a major task."

Inspiration 294

Inspiration Brand Branding Agency 294

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés.

Brand 508

Brand Branding Marketing Marketing 508

Creative Boom

AUGUST 12, 2024

Robot Food was brought in to update Nutriment's visual and verbal identity, including a new packaging design, with the goal of better communicating its science-driven approach, which differentiates it from competitors.

Brand 450

Brand Branding Photography Portfolio 450

Creative Boom

MAY 1, 2023

Branding agency How&How has created a new identity for the 'street side bar' brand YumBun, rooted in 'progressive optimism'. How&How embedded the identity with "an emotional narrative which paired the rising of the buns in their steaming baskets; with the raising up of standards in the food industry," says How.

Brand 526

Brand Branding Agency Patterns 526

Creative Boom

MARCH 24, 2025

A global collective of marketers, creatives, and volunteers has unveiled the launch identity for Challenge for Change, a new fundraising initiative that's turning everyday movement into powerful impact. This ethos of accessibility carries through in the visual and verbal identity. Well, now they do."

Brand 221

Brand Branding Marketing Marketing 221

Creative Boom

DECEMBER 16, 2023

That's just what Pentagram has achieved by crafting a fresh visual identity for Stereolabs. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. The identity includes a dynamic symbol, visual toolbox, modular diagram language, icons and data visualisation.

Brand 510

Brand Branding Production Digital 510

Creative Boom

SEPTEMBER 24, 2024

This resulted in a new brand identity, verbal identity, art direction, photography, and content, as well as an all-new e-commerce website, which was created alongside development partner Baggy. Ornate frames and a classic drop cap punctuate the overall identity.

Brand 329

Brand Branding Arts and Crafts Marketing 329

Creative Boom

MARCH 2, 2023

Credit: Chichester Festival Theatre / Rose London-based design agency Rose has given one of Britain's most beloved arts institutions a fresh visual identity that shows off the theatre's legacy and ongoing relevancy with modern flair. The new identity boasts a new colour palette inspired by the theatre's architecture and location.

Agency 541

Agency Brand Branding Architecture 541

Creative Boom

FEBRUARY 5, 2024

to create a fresh brand proposition and identity for its vegan-friendly products. Together, they worked on defining and designing the brand positioning, communication platform, brand activation and visual identity with Everland, which has worked on branding and design for major food businesses such as Carlsberg and Danone.

Brand 514

Brand Branding Production Marketing 514

Creative Boom

SEPTEMBER 11, 2024

Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. The challenge "Over the years, Sizzler faced an identity crisis and lost its way," explains Mike Perry, founder and creative director of Tavern. Today, even most folks couldn't tell you if it still exists.

Brand 492

Brand Branding Agency Inspiration 492

Creative Boom

APRIL 8, 2024

Raw Perfections' identity features a logotype that conveys the rigorous testing process its ingredients undergo, as well as intentionally imperfect illustrations that guide users through the skincare routine. You deserve to be comfortable and proud in your own skin".

Brand 436

Brand Branding Illustrator Illustration 436

Creative Boom

SEPTEMBER 3, 2024

Visual identity The studio aimed to create an immersive and irreverent identity system for [REDACTED] that could grab attention, rally the community and flex to the more positive, empowering spirit of the IRL event itself. It's been our honour to create an identity built entirely to inspire the people at the heart of this movement."

Brand 467

Brand Branding Digital Graphic 467

Creative Boom

FEBRUARY 15, 2024

With a brand so strong and instantly recognisable (97 per cent awareness, apparently), you can imagine it was quite the dream brief to help it reinvent itself and freshen its identity for existing and new customers. The verbal identity, 'the voice of choice' – as they put it – uses relatable wit and charm to connect with customers.

Illustrator 522

Illustrator Illustration Brand Branding 522

Creative Boom

JULY 23, 2024

The result is a visual and verbal system that blends emotion with science and expression with information. Visual elements The When wordmark sits at the heart of the visual identity, anchoring the brand as a dependable figure in the health and medical space. The brand name itself is a question: when?" explains Katy.

Brand 516

Brand Branding Print Textures 516

Creative Boom

JUNE 12, 2024

The organiser of events for the marketing and fintech industries has a new dynamic identity, conveying the power of convergence. Our new brand identity delivered on all fronts, fully realising the ambitious creative vision we set out to achieve."

Patterns 460

Patterns Agency Brand Branding 460

Creative Boom

JUNE 25, 2024

Great Ormond Street Hospital Charity (GOSH) has unveiled a new identity to build on its mission to transform the lives of seriously ill children and "protect their childhoods from the impact of serious illness". The identity draws on the iconic logo's heritage, created in 1987 for the Wishing Well Appeal and inspired by a patient's drawing.

Brand 468

Brand Branding Agency Animation 468

Creative Boom

SEPTEMBER 19, 2023

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. It's now unveiled a new visual identity, which better reflects the brand's new 'Embrace your Power' positioning, which was developed by Wunderman Thompson and launched this January.

Brand 483

Brand Branding Packaging Design Advertising 483

Creative Boom

JANUARY 14, 2025

Breadstall's disruptive identity firmly places it in the subcategory of new-wave pizza restaurants emerging across the capital, but its bakery-style brand differentiates it even further. London-based design agency Without was brought on board to prepare the identity for moving from single-site retail into one of London's most crowded sectors.

Brand 195

Brand Branding Production Textures 195

Creative Boom

SEPTEMBER 30, 2024

Recently, Postcard partnered with UK creative agency Robot Food to revitalise its visual and verbal identity. The brief With ambitions to expand beyond its home market, Postcard sought a brand identity that would resonate with consumers globally. Martin Widdowfield, creative director at Robot Food, outlines their challenges.

Brand 469

Brand Branding Tourism Textures 469

Creative Boom

MARCH 26, 2023

It needed an identity that not only stood out against the drab designs of the sustainability space it was playing in, filled with cliches like earth tones but which would also hold its own against underwear heavyweights. In total, this comprehensive visual identity does a great job of reflecting the values of this challenger brand.

Brand 477

Brand Branding Patterns Production 477

Creative Boom

MARCH 5, 2023

Credit: Nomad / F-Secure Credit: Nomad / F-Secure To support F-Secure's new brand strategy of "Brilliantly Simple", Nomas created a visual and verbal identity for F-Secure that combines clarity of message with a brand personality dialled into the all-encompassing experience of online life. "F-Secure

Brand 532

Brand Branding Digital Animation 532

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. We work with clients to get to the heart of who they are and then express their brand through dynamic identity systems led by principles rather than rigid rules. Dylan Mulvaney. First is our approach.

Graphic Design 519

Graphic Design Graphic Brand Branding 519

Creative Boom

MARCH 26, 2023

It needed an identity that not only stood out against the drab designs of the sustainability space it was playing in, filled with cliches like earth tones but which would also hold its own against underwear heavyweights. In total, this comprehensive visual identity does a great job of reflecting the values of this challenger brand.

Brand 424

Brand Branding Patterns Production 424

Creative Boom

MARCH 11, 2024

Brand design studio Unfound has developed a new identity and website for Future Doc , an educational platform that aims to help future doctors get into and get through medical school. The whole idea centres around making students feel heard and being transparent throughout the Future Docs guidance process.

Education 501

Education Brand Branding Digital 501

Creative Boom

DECEMBER 12, 2023

For a great example of how to do it, it's worth checking out this new identity for Kirkland Urban, a mixed-use development northeast of Seattle, in the city of Kirkland in King County, Washington. More recently, it was in the process of adding a third building and needed to reimagine its visual identity.

Publication 428

Publication Brand Branding Graphic 428

Creative Boom

JULY 16, 2023

We share their new identity and explore the thinking behind it. Brand strategy The company's goal was to create a brand identity system that exuded boldness, strength, contemporariness, and a touch of humour. The identity also utilises NaN Holo Narrow and Condensed as complementary fonts for context display.

Brand 370

Brand Branding Fonts Textures 370

Graphic Design Junction

OCTOBER 31, 2023

A brand’s image, both visual and verbal, must remain constant across all platforms and materials to create a strong and memorable brand identity. Design professionals create templates that encompass all the essential elements of a brand’s identity, from logo usage and color palette to typography and imagery.

Templates 295

Templates Brand Branding Fonts 295

Creative Boom

MAY 29, 2023

Premium brand Colour Mill needed help to stand out from the crowd, so it turned to Universal Favourite to give it a fresh new identity. Wanting to set itself apart from the subpar, it needed an identity do-over expressing its key qualities: premium, playful and kaleidoscopic with colour. Food colouring products aren't all the same.

Manufacturing 468

Manufacturing Brand Branding Production 468

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. They enlisted long-standing partners DesignStudio to define and execute the concept, complete with brand strategy, name, verbal and visual identity and art direction.

Brand 475

Brand Branding Arts and Crafts Travel 475

Inkbot Design

OCTOBER 13, 2022

Verbal Identity: What It Is and Why It's Important. Verbal identity refers to the language used to describe a product, service, organisation or brand. This guide will examine how verbal identity works and how it can help us connect with people correctly. What is Verbal Identity? Bly, Robert W.

Brand 90

Brand Branding Production Publication 90

Creative Boom

JULY 31, 2023

Koto is behind the identity of an early-stage UK startup that supports sustainable businesses as they grow. It called on global design studio Koto to help craft its launch identity, focused on cooperation and community. The idea is that businesses can then spread their wings and soar independently without worrying about securing funds.

Inspiration 367

Inspiration Arts and Crafts Illustrator Illustration 367

Creative Boom

SEPTEMBER 16, 2024

We had to ensure that the new identity communicated authenticity, fresh ingredients, high quality and deliciousness without positioning it as a premium brand.

Brand 469

Brand Branding Illustrator Illustration 469

Creative Boom

SEPTEMBER 20, 2023

They needed a visual and verbal identity that could live up to the invigorating and imaginative nature of their offering," she explains. "So Tone of voice Universal Favourite worked with copywriter Cat Wall to create a verbal identity and tone of voice that could run the gamut from nursery to nursing home when it came to comms.

Brand 539

Brand Branding Textures Inspiration 539