Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. It was in middle school (that's early secondary school years to us in the UK) that she decided to pursue art and design more seriously.

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Arts and Crafts Branding Brand Education 429

Creative Boom

OCTOBER 21, 2024

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. The new designs looked to simplify and amplify its message "to clearly convey what makes Sova stand out in a saturated market," Mushtaq explains.

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Brand Branding Client Agency 431

Creative Boom

FEBRUARY 24, 2025

The awards' new visual identity embodies organic growth as a metaphor for creativity, blending generative design and dynamic typography. The PRINT Awards have long stood as a beacon of excellence in design, celebrating bold creatives pushing the boundaries across all mediums.

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Print Magazine Sculpture Animation 354

Creative Boom

JANUARY 28, 2025

But if you've spent more than five minutes in a meeting or scrolling through design briefs, you'll know there's a whole lexicon of tired, overused buzzwords that have lost all meaning. Strategy Quite a few creatives seem to be pushing back on the word "strategy," and who can blame them?

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Creative Boom

NOVEMBER 11, 2024

The design industry is charging forward into 2025 with excitement and renewed purpose. From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Feeling uninspired? Take heart!

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Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 518

Graphic Design Graphic Branding Brand 518

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. I think it's down to many things," he responds. I think everyone should be able to easily understand it.

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Brand Branding Client Agency 473

Creative Boom

JANUARY 8, 2025

Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions. He also notes how many fusion brands rely heavily on sun-related visuals - think sun-based emblems and orange and yellow colour palettes - because fusion is a process happening at the heart of the sun.

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Inspiration Brand Branding Agency 290

Creative Boom

JANUARY 29, 2025

Studying graphic design here can really kickstart your career in the industry as this list of influential alumni showcases. Loughborough University's BA (Hons) Graphic Design programme has long had a strong reputation. Loughborough isn't just one of the UK's most prestigious universities. If that doesn't instantly make you go 'Wow!',

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Graphic Design Graphic Magazine Animation 308

Creative Boom

JUNE 11, 2023

Paul Bailey and Mike Sullivan explain how and why they're archiving the work of some of our most-missed graphic design agencies. Here at Creative Boom, we aim to bring you the latest and freshest designs on a daily basis to give you inspiration for your own projects. It turned out the designers hadn't heard of any of them.

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Creative Boom

MARCH 11, 2024

Designed by Extract Studio, the publication was made to be more than a monotonous manuscript in a bid to inspire creatives to "make more space for words in their practice". Copy is often overlooked in design and advertising. If a brand is about influencing perceptions, why would you want people to think you have nothing to say?"

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Publication Branding Brand Advertising 504

Creative Boom

OCTOBER 20, 2024

And yet they have millions of devoted fans, for whom they're more important and, to their minds, more "famous" than celebrities we think of as household names. So they turned to Austrian design agency Studio Herrström. The graphics and patterns they developed are designed to reflect the diversity of creators on the platform.

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Agency Branding Brand Media 465

Creative Boom

SEPTEMBER 16, 2024

Red Antler used its expertise working with start-ups to design a category-disrupting dip for New York foodies. Red Antler strategy principal Rohan Krishnan says: "We couldn't resist the idea of introducing America to its next favourite dip. "We The new Labneh company hit shelves across NYC this September.

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Brand Branding Arts and Crafts Production 504

Creative Boom

MAY 12, 2024

Image licensed via Adobe Stock We canvass a panel of experts on where the graphic design profession is heading and how agencies might fit into a brave new, AI-driven world. Graphic design is an ever-evolving field, shaped by new technologies, changing consumer behaviours, and broader cultural shifts.

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Graphic Design Graphic Agency Client 510

Creative Boom

OCTOBER 22, 2023

Designer Ferran Feixas has worked with some of the industry's most iconic agencies, from Pentagram to Interbrand, Wolff Olins to Mother Design. In our exclusive interview, he shares his views on the positive influence of social media, how the pandemic broke down barriers, and the need to design sustainably.

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Media Brand Branding Freelance 483

Creative Boom

JULY 21, 2022

And web designer and photographer Mike Hindle believes that honesty is the best policy, not just morally but from a career point of view, too. Or, as brand strategy director Paul Bailey puts it: "Sometimes a step backwards is required before you can move forwards.". says artist and designer June Mineyama-Smithson. "So

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Artist Client Graphic Design Illustration 544

Creative Boom

OCTOBER 7, 2024

Here, we've compiled a list of books with actionable strategies for balancing work with life, building healthier routines, and staying focused on what really matters. The book offers various practical strategies for incorporating effective rest into daily life. So what's the answer?

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Freelance Freelance Consulting Production 486

Creative Boom

SEPTEMBER 20, 2023

Concept and strategy A new strategy was created to bind the organisation together and help steer it towards future growth and success. A strategy that calls for everyone to 'play their part' fits this organisation so well," explains Simon Manchipp, founder of SomeOne. Their feedback has been overwhelmingly positive."

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Brand Branding Agency Photography 496

Creative Boom

FEBRUARY 22, 2022

"We saw that Verve would be able to deliver on what we really wanted; a team that cares deeply about showcasing culture and personality through branding," adds Ted Odalele, head of design at Flutterwave. "We The whole identity and brand strategy is grounded on this single story and pulls through across the new brand and its assets.".

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Agency Branding Brand Photography 540

Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

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Brand Branding Fashion Digital 195

Creative Boom

MARCH 14, 2023

No chance, you might think. Each shoe is designed around an artist that is hand selected based on their craftsmanship and true passion for their work," explains Paulo. The designs map the stories of Novella's artisans onto the sneaker through thoughtfully curated elements. If you're a creative, probably not. But artists?

Sports 465

Sports Agency Artist Branding 465

Creative Boom

FEBRUARY 13, 2024

It's holiday experiences like this that mean when you get a bit older and have more money, you start to think about spending a little more to get a better experience. They enlisted long-standing partners DesignStudio to define and execute the concept, complete with brand strategy, name, verbal and visual identity and art direction.

Branding 472

Branding Brand Arts and Crafts Travel 472

Design Milk

MAY 6, 2025

As the premier commercial design fair in North America, NeoCon brings together the best in contract furniture, flooring, lighting, textiles, and more June 9-11, 2025 all under the very busy roof of THE MART in Chicago. Acclaimed architecture and design firm Perkins&Will will transform THE MARTs 2.5-acre

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Programming Presentation Media Art 258

Creative Boom

OCTOBER 25, 2023

Taking literal inspiration from its name, Design Bridge and Partners has crafted a fresh identity for The Archer School for Girls in Los Angeles. At its core is The Archer, built on the legendary Artemis – designed to represent each student, aiming for her goals.

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Education Media Photography Inspiration 507

Creative Boom

MAY 24, 2023

We reveal the new 'masterbrand' for Channel 4, courtesy of Pentagram partners Hudson-Powell and 4Creative, and dive into the thinking and principles behind it. And it's been designed to evoke the channel's unapologetically rebellious nature, balanced with a need for cohesion and consistency. Clearly, something's been in the air.

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Branding Brand Travel Typography 451

Creative Boom

JULY 21, 2024

ConvertKit : Specifically designed for creators, this platform offers advanced automation features and easy-to-use design tools. Flodesk : Known for its beautiful templates and intuitive design features, Flodesk is popular among visual creatives. And Ben Steers, co-founder of Fiasco Design , offers this note of caution.

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Media Marketing Marketing Templates 500

Creative Boom

APRIL 23, 2023

Graphic designer Mike Hindle explains how he goes about it. As designer Jae Yoon puts it: "It's all about focusing on the client, their needs and how you can help to improve their situation. Stanley Vaganov , a designer for social impact, agrees. "I Product designer Becky Colley adds this insight. "I

Freelance 518

Freelance Freelance Client Consulting 518

Creative Boom

MAY 6, 2024

Could AI be about to completely replace illustrators, designers, and other creatives? I don't think the big agencies or the big networks have been honest with their people, and they're not being honest to their clients here." If you can think and have a good idea, then everything else is now at the click of a mouse."

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Self-employed Agency Freelance Freelance 524

Creative Boom

DECEMBER 19, 2023

Each brought their playful style to the product, packing the entire packaging design, campaign materials, and merchandise with a whole lot of punch. The 3D design was carried out by Matt Gilbert, with product photography by Emilia Cocking. They got to know our offering inside out and rebuilt our strategy from the ground up.

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Inspiration Production Brand Branding 528

Creative Boom

DECEMBER 3, 2023

To address this and broader cultural challenges at the institution, strategy and design consultancy Only were tasked with transforming its image. Brand strategy Working with the university leadership, Only developed a new brand strategy titled 'Together in progress', celebrating its forward-thinking ethos and united ambition.

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Marketing Marketing Consulting Brand 466

Creative Boom

NOVEMBER 10, 2024

We've worked with everyone from custom jewellery designers to fancy canned beans, organic cotton undies to chef-made hot sauces and Michelin-starred restaurants." Photos by Ben Jack She adds that the same goes for brand strategy. But what sets Outline apart isn't a signature style—quite the opposite. "At

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Brand Branding Arts and Crafts Client 239

Creative Boom

SEPTEMBER 22, 2024

The founder of the three-year-old Brooklyn studio explains how they're blending strategy, language and design and helping redefine brand communication in the AI era. In the competitive world of design and branding, it's rare to find a design studio that truly breaks the mould. But you didn't really listen to our problem.'"

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Client Agency Brand Branding 456

Creative Boom

MARCH 24, 2025

We know many design agencies that have won major new business leads from posts featuring case studies and media coverage," says Vicky Stoakes, communications director at Red Setter. As senior designer Pearse OHalloran notes: "I still find it more positive on here than on other networking platforms.

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Networking Consulting Digital Client 239

Creative Boom

SEPTEMBER 11, 2024

Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands. Following this thinking, Tavern built a new identity system from a selection of heritage assets revived from the brand's archives and refreshed to suit contemporary tastes.

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Branding Brand Agency Inspiration 490

Creative Boom

MARCH 1, 2023

Upon releasing her newest project, Astro Alignment, she sat down with us to discuss her journey from freelance designer to metaphysical brand owner and why intuition has always been her guiding force. Grace Duong is a designer and artist based in Philadelphia. Did you always want to be a designer? Now, there are so many.

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Creative Boom

OCTOBER 31, 2023

So, there's also sure to be a strong demand for people skilled in creative thinking and management skills to help brands and companies steer a path through this brave new world. The School of Arts and Communication is offering a new course in Games Art and Design. And I think we like to be a little bit more fun.

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Art Agency Graphic Design Animation 485

Creative Boom

JULY 14, 2024

As brand designer Asa Rodger puts it: "The pace of change is dizzying, the speed of tech-evolution is bewildering, and the need to wrangle work into a sustainable balance and pace seems ever-mounting." Brand identity designer Abhinav Yadav echoes many in offering a "boring" answer that nonetheless goes to the nub of the issue. "By

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Arts and Crafts Networking Education Marketing 529