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What does success look like to other creatives? It's probably not what you think

Creative Boom

Which is lucky, if you think about it, because the former will only numerically only a small portion of us anyway. Senior designer Rose O'Mahony, who's been at Springetts Brand Design for 11 years, exemplifies this shift. "I I'm building a business that lets me choose when and where I work so I can be present with the people I love."

Agency 394
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

Branding 286
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Hopscotch helps small businesses skip the BS with a fun and approachable brand system

Creative Boom

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Branding 468
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Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Brand 284
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Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Its transparent business model includes coffee beans from regenerative farms, zero waste cafés and farmers paid above the Fairtrade price. The overall tone is transparency, accountability and impact.

Branding 538
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Kuudes reindesigns premium meal providers for a post-pandemic era

Creative Boom

They've become a popular choice for busy individuals and families seeking convenient yet good-quality food options. And they've been working with Kuudes , a creative business design agency based in Helsinki and Stockholm, to drive that new vision forward.

Branding 468
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Gretel's Dylan Mulvaney on city life, serendipity, and why graphic designers never get famous

Creative Boom

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.