Inkbot Design

NOVEMBER 28, 2022

Logo Redesign : How To Successfully Rebrand. A logo redesign involves making changes to a company's logo. Some companies make changes to their logo because they feel confident and are ready to move forward with a new design. ” Rebranding a company means that you are changing its name.

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Creative Boom

SEPTEMBER 30, 2024

The collaboration encompasses a comprehensive rebrand, including a new brand strategy, tone of voice, naming, brand world, packaging and website. The rebrand positions Postcard as a destination for essential self-care supplies, with a mission to foster mindful consumption, reduce waste, and ease the pressures of everyday life.

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Brand Branding Tourism Production 468

Creative Boom

SEPTEMBER 11, 2024

They've helped reinvent Sizzler through a transformative rebrand that reignites its nostalgic heritage while embracing a contemporary aesthetic. Logo and typography Tavern wisely recognised that they didn't need to tweak much regarding the logo. Instead, it was about repurposing an element that already had decades of equity.

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Brand Branding Agency Inspiration 491

Creative Boom

MARCH 25, 2024

Now, a rebrand led by Poke Marketing is recasting it in a new light. Poke Marketing , which is also based in Liverpool, was chosen to work on the rebrand after successfully pitching against 18 other agencies from across the country. Liverpool Cathedral is the jewel in the city's tourism crown and a world-renowned architectural marvel.

Marketing 508

Marketing Marketing Arts and Crafts Tourism 508

Creative Boom

SEPTEMBER 16, 2024

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Consequently, a rich, saturated, and irresistible colour palette is the cornerstone of the Anton&Anton rebranding.

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Creative Boom

AUGUST 18, 2024

Bath-based brand and packaging design agency Sunhouse has redesigned OG orange juice brand Tropicana, using heritage in a contemporary way to position it as the category leader and aligning with its new campaign, 'THAT juice'. Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years.

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Creative Boom

SEPTEMBER 10, 2024

Recently, it decided to consolidate its presence across four Scandinavian markets, which required a comprehensive rebranding effort. For instance, Coop's logo is used differently in the four countries, and in addition to the packaging design, part of the task was to find a way to handle the logo on the packaging.

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Creative Boom

SEPTEMBER 26, 2024

Another driver for the rebrand was a desire to empower people to "reclaim the internet from Big Tech's growing control and ethical challenges", says Mozilla's global head of brand, Amy Bebbington. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

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Graphic Design Junction

OCTOBER 8, 2023

Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape. List of Branding Visual Identity and Logo Design 1.

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Creative Boom

JUNE 16, 2025

She's brilliant at what she does—creating logos that make startups look like they've been around forever and crafting brand identities that actually mean something. She'd write blog posts about "brand identity mistakes" and "logo design trends," sprinkle in the right keywords, and watch clients trickle in. Once, her SEO game was solid.

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Graphic Design Junction

NOVEMBER 12, 2024

As we delve into graphic design trends 2025 , web design trends 2025 , and logo design trends 2025 , we’ll also highlight the influence of AI, typography innovations, and sustainable practices. A minimalist logo with a splash of maximalist color or texture gives brands a modern yet bold identity.

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Creative Boom

JANUARY 18, 2024

Back to basics A pivotal part of the rebrand was to examine the existing identity, figure out what was and wasn't working, and refine it. A perfect example of these concepts in action is the new ESN logo. Not only has it been redesigned to be more legible and impactful. We couldn't be happier with the result."

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Sports Photography Brand Branding 501

Creative Boom

SEPTEMBER 19, 2024

Set in this custom typeface, the iconic PayPal logo has also undergone a transformation, though it remains familiar. Crucially, the logo and wordmark have been given room to operate independently from one another, making the identity system more adaptable across different mediums.

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Digital Brand Branding Advertising 536

Creative Boom

AUGUST 4, 2024

The brief For the 2024 redesign, Spacemade worked on strategy in-house, including its redefined purpose, mission, vision, values, personality and tone of voice. There's a difference between a logo and some nice brand fonts and a design system," explains Wildish & Co. Based in Clerkenwell, London, Wildish & Co. Wildish & Co.,

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Brand Branding Fonts Graphic 485

Creative Boom

APRIL 12, 2024

For the first time in its 97-year history, Lucozade has undergone a major redesign. Pearlfisher London was brought in to collaborate with Lucozade on the redesign with one clear goal: to create a "powerful and cohesive brand presence that resonates with both long-standing fans while also appealing to new shoppers".

Sports 468

Sports Portfolio Brand Branding 468

Creative Boom

JULY 31, 2024

The company, which was recently acquired by the well-known stock library Shutterstock, has just unveiled a rebrand, which they say reflects their commitment to "inspiring and empowering creatives worldwide." The new identity includes a fresh new look, logo, and website. But first, we needed to define what we stood for as a brand. "We

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Creative Boom

JULY 23, 2023

It's a common challenge when embarking on redesigning a much-loved brand. And that's just what creative and brand consultancy BLVR have succeeded in doing with their rebrand of Californian theme park Belmont Park. Logo and visual language At the heart of the new identity sits a new logo.

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Theme Brand Branding Consulting 370

Inkbot Design

JUNE 3, 2022

Logo Rebranding: Best Practices to Redesign Your Brand Identity. Rebranding is changing your brand identity to reflect your business's current image, position and direction. How should you approach logo rebranding? It will work as a logo, and if you have a logo, you will have a brand identity.

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Creative Boom

MAY 11, 2023

Today it sees the launch of its biggest rebrand since the mid-90s, in the hope of appealing to a new generation of travellers. Getlink, the operator of the 'Chunnel', has collaborated with Landor & Fitch to update the brand including a revised name, logo and full visual identity system.

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Travel Brand Branding Agency 370

Just Creative

AUGUST 9, 2020

Whatever your moment of realization was, you were left wondering, “Is it just me, or do everyone’s logo fonts look the same now?”. Logo fonts are indeed beginning to converge into one homogeneous heap of sleek sans-serifs. Related : My Top Logo Design Fonts (50% Off). The Rise of the Sans-Serif Logo Font.

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Fonts Fashion Brand Branding 321

Creative Boom

MARCH 8, 2023

Undertaken in partnership with brand and design consultancy Landor & Fitch , media agency VCCP Media , and earned creative agency Seven Communications , the rebrand is designed to appeal to a new generation of girls and encourage more volunteers.

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Brand Branding Agency Media 459

Graphic Design Junction

DECEMBER 6, 2023

The custom logo templates provide startups and small enterprises with a cost-effective solution for building a strong brand image. Designing a logo from scratch can be a time-consuming and expensive process, especially for businesses with limited resources. Custom logo templates also cater to the evolving needs of businesses.

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Templates Vectors Arts and Crafts Color Schemes 304

Creative Boom

AUGUST 12, 2024

After the success of this first collaboration, Here Design and Untold decided to extend their partnership, with ongoing support from DAC, leading to the rebranding of the charity itself. If the charity's problem was a disconnect with the prisoners, what better way to rectify this than to involve them in the redesign process?

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Creative Boom

OCTOBER 8, 2024

This rebranding coincided with several pivotal achievements, including becoming a B-Corp and being listed in The Sunday Times' top 100 places to work. Logo and typography For the logo design, the team focused on creating a strong wordmark based on Aro from Good Type Foundry. "We

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Layout Brand Branding Marketing 347

Design Shack

JUNE 16, 2025

A visual design audit is a structured review of your product’s visual language, everything from your logo and typography to UI components, imagery, and spacing. When to Do a Visual Design Audit Visual audits aren’t just for rebrands. Logo Usage Start with your logo, the face of your brand.

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Creative Boom

MARCH 8, 2023

It's not a complete redesign, though. The distinctive red Design Council logo, created by Tayburn McIlroy Coates in 1996, remains unchanged. The brief was for a refresh rather than a rebrand, and the small but important changes that were made have created a canvas for our communications that feels fresher, warmer and cleaner." "Our

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Brand Branding Digital Graphic 493

Creative Boom

FEBRUARY 18, 2024

Visual design The rebrand has been engineered to reflect the spirit and vitality of New York City. Meanwhile, the distinctive logo, which remains in the previous black and white palette, now comprises a solid, heavy wordmark juxtaposed with a lighter, supportive typeface. It is a portal to the U.S.

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Inspiration Brand Branding Interior Design 322

Graphic Design Junction

MAY 26, 2024

In the competitive world of business, a brand logo designs on other words “visual identity” can significantly influence its success. Central to this visual identity is the brand logo, a powerful symbol that encapsulates a company’s essence, values, and vision. Oliviare Brand Logo Design 2. Wonka Brand Redesign 6.

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Brand Branding Inspiration Sports 259

Canny

JUNE 24, 2021

Rebranding is 50% risk and 50% opportunity. When a company gets their rebranding right, it can boost their image for the better, raising brand awareness and increasing sales. Rebranding can provide a great space for a company to reinvent themselves and to revisit the direction the company is going in. free ebook. get for free.

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Brand Branding Adobe Marketing 139

Inkbot Design

JANUARY 16, 2024

20+ Rebranding Tips for Freelancers As a freelancer, your personal brand is everything. If that’s the case, it might be time to rebrand. If that’s the case, it might be time to rebrand. Rebranding as a freelancer takes thoughtfulness, planning and good execution. Why Rebrand as a Freelancer? So tread carefully.

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Graphic Design Junction

DECEMBER 30, 2023

The fonts are both modern and nostalgic and work great for logos, mastheads and pull quotes. 50 Best Logos Of 2023 Embarking on the dawn of 2024, we present an exclusive compilation labeled as the “50 Best Logos of 2023.” 20+ Modern Luxury Serif Fonts The modern serif fonts with lots of style.

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Templates Fonts Theme Graphic Design 287

Creative Boom

NOVEMBER 8, 2023

She points to the recent Johnson & Johnson logo redesign as another example. "It While bold, attention-grabbing fonts are still a favourite for many, recent feedback on high-profile rebrands like Johnson & Johnson and Nationwide hints at a tilt toward serifs or more classic styles. A standout? Roobert by Displaay.

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Fonts Branding Brand Typography 545

Just Creative

APRIL 18, 2021

If you have a clean and minimalist style in mind when designing your logo, a simplistic approach to typography is essential to achieve that look. There’s no doubt that these iconic logo designers would agree that minimalism and simplicity is what makes a logo timeless and memorable. See here for what makes a good logo.

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Fonts Typography Branding Brand 302

Graphic Design Junction

APRIL 20, 2020

Logo designing is one of the important elements of graphic design. Unlike graphic designs, logo designs never change much over the years. Many companies stay for a long time with one logo before they decide to redesign. Entrepreneurs and logo designers work together towards creating modern and brand-appropriate logos.

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Graphic Design Brand Branding Graphic 196

Canny

MARCH 24, 2022

When it comes to B2B rebranding examples, you’ll never be short of some inspiration! Lots of B2B businesses choose to rebrand for a whole host of reasons. Whatever your reason for rebranding, it has to be carefully considered and planned. Whatever your reason for rebranding, it has to be carefully considered and planned.

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UX Collective

MARCH 28, 2023

When is the right time to rebrand? But if you must, these rebranding efforts might provide some useful hints. From “I ❤️ NY” to “We ❤️ NYC” When a new logo for an organization—whether it’s for a corporation or a municipality like a city—is introduced, everyone will have an opinion about it. Almost never.

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Inkbot Design

JULY 4, 2023

Logo Redesigns: Transforming Brands for Success Welcome to our exciting new blog post, where we dive deep into the captivating world of logo redesigns and how they can revolutionise brands for resounding success. Let's face it—logos are the face of any brand. Yes, you read that right! Let's dive in!

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