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Why motion is the future of brand identity, and how to do it right

Creative Boom

Andrew Vucko, founder and ECD of Vucko, explains how motion can transform static identities into living ones fit for the 21st century. A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand?

Brand 449
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Every creative should know about these 25 design studios and learn from their inspiring work. In a world overflowing with creativity and design innovation, there are thousands of outstanding design studios to be inspired by. The studio fuses strategy with design to create dynamic and culturally relevant work.

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10 Top Graphic Design Trends for 2025

Graphic Design Junction

As 2024 wraps up, we’re on the cusp of entering 2025, a year set to see the immense impact of AI across all computing fields, particularly in web and graphic design. With these advancements, the graphic design trends continues to evolve, driven by new technology, cultural shifts, and bold ideas.

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Stills Photography in Design report: 9 trends reshaping visual comms in 2025

Creative Boom

A Woman In A Dark Swimsuit Is Standing In The Water With Arms Raised, Splashing Water Around by Steven Schultz Discover how Stills' exclusive 2025 trend report is empowering designers to create authentic, impactful work in an era of visual saturation. Abstract/Textural In 2025, flat design feels increasingly one-dimensional.

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DesignStudio refreshes VFX powerhouse DNEG

Creative Boom

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. Since the company is synonymous with cutting-edge motion imagery, the new DNEG brand identity needed to reflect movement in every aspect.

Animation 284
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Inside the thinking behind Frontify Futures' standout brand identity

Creative Boom

Developer and digital art director Dan Powell explains how he used custom typography and generative tools to design the brand identity for Frontify Futures, an exciting new platform that explores tomorrow's brand-building landscape. Who knows where branding will go in the future? But here's the twist: wind speed and direction in St.

Brand 236
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Rabbithole on the sensitivity challenges of branding Leeds' big ideas festival

Creative Boom

Credit: Tom Martin When it came to branding, the event organisers turned once again to Leeds and Glasgow-based design studio Rabbithole. Rather than just recycling previous designs, Rabbithole creates fresh art direction for the festival each year, built on a consistent and recognisable brand identity.

Brand 273