Graphic Design Junction

OCTOBER 27, 2024

But how is this achieved? Through strategic logo designs, which become symbols of the company’s voice, mission, and goals. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. This is where thoughtful and memorable logo designs come into play, serving as the face of the brand.

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Brand Branding Inspiration Fonts 271

Creative Boom

FEBRUARY 15, 2024

Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. The rebrand focused on a genuine point of difference in that Go.Compare is the only comparison site accredited by BIBA, ensuring integrity and trustworthiness in every recommendation. But why the need?

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Illustrator Illustration Brand Branding 522

Creative Boom

SEPTEMBER 16, 2024

When Finnish food company Anton&Anton decided to close its boutique stores and focus on convenience foods, creative agency Kuudes helped it rebrand accordingly. Anton&Anton is a Finnish food company that has gained significant recognition for its ready-made meals.

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Brand Branding Illustrator Illustration 468

Creative Boom

MAY 4, 2023

Although many people like meat, they'll likely hate how it's sourced. Cue Fork & Good – a company that is pioneering the way meat is cultivated at scale and one that has enjoyed a rebrand courtesy of Mother Design. Key elements of the rebrand began with the wordmark and logo. Until now, that is.

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Inspiration Animation Brand Branding 544

Creative Boom

JANUARY 21, 2024

Since then, it's grown and transformed, with cloud computing company Citrix acquiring it in 2011. More recently, ShareFile was acquired by Cloud Software Group, which presented it with the opportunity to "narrate its own evolution" in the form of a rebrand. The logo, in particular, is a fascinating microcosm of the rebrand in action.

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Animation Photography Brand Branding 487

Creative Boom

FEBRUARY 5, 2025

The rebrand seeks to bring warmth, humanity, and emotional depth to homeownership, transforming Rocket from a transactional mortgage provider into a trusted partner. It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl.

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Creative Boom

SEPTEMBER 11, 2024

However, in September 2020, the company filed for Chapter 11 bankruptcy after the pandemic. They've helped reinvent Sizzler through a transformative rebrand that reignites its nostalgic heritage while embracing a contemporary aesthetic. But now it's back, and the brand has been reinvented from the ground up.

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Brand Branding Agency Inspiration 491

Creative Boom

JULY 29, 2024

A fresh visual identity crafted by Bruce Mau Design is helping Canada's most esteemed ballet company pirouette past stereotypes and leap into the future of performing arts. In the world of the 2020s, ballet companies are in a tricky situation. It's not that they hate or fear it; it's more like they never even consider it.

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Arts and Crafts Brand Branding Design Strategy 472

Creative Boom

JULY 18, 2024

So, we were keen to chat with Deji about his plans for the platform and how both African and non-African designers can get involved. So, we were keen to chat with Deji about his plans for the platform and how both African and non-African designers can get involved. You can read more about our mission here ).

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Creative Boom

AUGUST 15, 2023

Design agency Robot Food has collaborated with Badger Brewery to create an illustration-led rebrand that balances tradition and character. Enter Robot Food, who have unified Badger's offerings, brought it up to date, and made it stand out in a competitive market with one incredible rebrand.

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Creative Boom

NOVEMBER 13, 2023

And offers an example of how that can look in practice. Royal Television Society's annual two-day event by Studio Kiln We canvas a selection of design industry experts to learn what will be big in typography over the next 12 months. Their answers may surprise you! So it's worth keeping an eye on the latest trends.

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Fonts Arts and Crafts Typography Consulting 531

Creative Boom

AUGUST 19, 2024

The German agency explains how it crafted a new name, identity, and website for the creative recruitment agency Undiscovered. To uphold these lofty ambitions, they felt a rebrand was needed. But after many years in the industry, carving out a successful track record, it was time to make the big leap forward and rebrand. "At

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Agency Fonts Client Brand 493

Creative Boom

DECEMBER 16, 2023

When you're known for one thing but want to be known for another, a root-and-branch rebrand is often necessary. 3D movies of the time were generally shaky and hard to watch, so the company helped James Cameron stabilise his footage for Avatar. Everything is now about the company's mission and what detailed vision unlocks.

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Graphic Design Junction

NOVEMBER 12, 2024

How AI-Powered Generative Design Works The Impact on Visual Design Applications of AI-Powered Generative Design The Future of AI in Design Challenges and Ethical Considerations Why AI-Powered Generative Design is One of the Top Visual Trends for 2025 Trend 3: Biophilic Design and Nature-Inspired Aesthetics What is Biophilic Design?

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Web Design Web Design Arts and Crafts Digital 246

Creative Boom

SEPTEMBER 19, 2023

We explore how London studio Free The Birds made it happen. More recently, the company partnered with London-based design studio Free The Birds to develop a global rebrand as part of a long-term strategic brand refresh. One of the world's biggest beauty brands needed a more consistent identity across all its global platforms.

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Brand Branding Packaging Design Advertising 482

Creative Boom

MARCH 12, 2024

Wolff Olins and AMV BBDO work their magic on the world's third-biggest sports company, conjuring up a new visual identity and campaign centred on the joy of play. The rebrand launches today alongside a new global creative campaign created via Wolff Olins' sister creative agency AMV BBDO centred around the concept of play. Us neither.

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Sports Brand Branding Portfolio 541

Creative Boom

SEPTEMBER 26, 2024

The company had already formulated a new strategy based on the "Reclaim the Internet" idea with DesignStudio in 2023 and brought JKR on board to translate this into a unified brand representative of all of its initiatives and programs.

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Internet and Software Development Brand Branding Portfolio 495

Creative Boom

MARCH 28, 2023

Credit: Opening Line / Outsiders / Apron Opening Line founder Zosia Swidlicka and Outsiders Creative Partner Tom Rogers explain how their teams collaborated with to create a fintech identity that transforms payments from a painful process to a positive experience without leaning into category clichés. We needed to tell a story."

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Creative Boom

DECEMBER 11, 2023

How do you make a business founded in 1938 relevant today? On the one hand, you want to celebrate that a brand or company has been in business for several decades or even centuries. Defy's 85th birthday ads for luxury retailer Boyds provide a shining example. Anniversaries are a tricky business.

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Sports Client Photography Digital 497

Creative Boom

OCTOBER 4, 2023

Setting itself apart from the competition with a pink palette and unconventional logo, it perfectly reflects how modern travellers pick their preferences. And the company's new identity from Ragged Edge is here to reflect that. Travellers' needs are constantly evolving, and so is First Choice. So, that became the focus of the brand.

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Travel Agency Arts and Crafts Brand 490

Creative Boom

JUNE 10, 2022

James Hurst, Head of Brand Design at Google. Dream jobs don't just have to stay dreams. British designer James Hurst is living proof. After 17 years in the profession, he landed the role of Google's head of brand design this April, and so far, it's been everything he ever wished for. Where did you grow up? I couldn't get over it.

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Agency Brand Branding Photography 457

Creative Boom

MAY 29, 2023

Brand concept The company needed an identity that would reflect the fun and vibrance of its food colouring products effectively and turned to Universal Favourite , a design studio based in Sydney, Australia, to make it happen. While it started with just two letters, the Colour Mill 'CM' brand mark eventually grew into an entire font family.

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Manufacturing Brand Branding Production 467

Creative Boom

MAY 15, 2024

Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C. Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy.

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Brand Branding Illustrator Illustration 488

Creative Boom

AUGUST 18, 2024

Tropicana's rebrand coincides with a shift in the category, likely due to the turbulent economy of recent years. He explains how Tropicana relied on communicating its functional benefits to compete rather than investing in the brand and looking toward long-term growth. One example is the story of Tropicana founder Anthony T.

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Brand Branding Fonts Packaging Design 458

Graphic Design Junction

OCTOBER 8, 2023

Whether it’s a bold redesign like Spotify’s, a strategic rebranding like Mailchimp’s, or a nod to the past like Burger King’s, each of these cases highlights the impact that visual identity has on a brand’s success in today’s competitive landscape. You may be interested in the following articles as well.

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Brand Branding Arts and Crafts Fonts 330

Creative Boom

AUGUST 28, 2024

Nomad Studio explains how it crafted an electrifying brand for the online gaming industry—just in time for it to step up to the world stage. Based in Athens, this GameTech company operate two brands, Betano and Stoiximan, in 16 countries and employs more than 2,500 people across three continents.

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Sports Brand Branding Marketing 437

Canny

JUNE 30, 2021

How to rebrand a company is a topic that we’re yet to cover on the Canny blog. But never “how to rebrand a company” in any sort of depth. We’ve talked about the fundamentals of rebranding , and even provided a free rebranding brief template. The Rebranding Brief Template. free ebook.

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Agency Brand Branding Marketing 148

Creative Boom

JUNE 11, 2024

The Australian frozen meal service needed a rebrand, one that reflected its huge success, homely meals, and anti- "mumsy" attitude, extending from its website to its packaging. However, you don't need a rebrand unless necessary, so what was the problem? Or we might remember the women who looked after us during school meals, of course.

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Brand Branding Illustrator Illustration 458

Creative Boom

AUGUST 2, 2023

Brooklyn-based brand studio Athletics is behind a new website design for Guild , a career and education platform that helps Fortune 1000 companies and America's workforce get ahead. It follows COLLINS' recent rebrand for the firm. Guild was founded in 2015 to make education benefits more accessible to frontline workers. for example.

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Inspiration Education Photography Brand 368

Creative Boom

OCTOBER 8, 2024

Take Sonder, formerly Consumer Insight, a company that transforms complex data into meaningful insights through human-centred research. When you dig down into that, it means their work is all about understanding how people behave and why they do what they do. Joe Burke, creative director of OHMY, explains how they went about it.

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Layout Brand Branding Marketing 347

Creative Boom

MARCH 20, 2024

The workspace design and development company's new identity by Campbell and Hay includes a customised typeface and a flexible graphic icon chosen to convey a collaborative approach. When Ikon decided to rebrand, it reached out to Campbell Hay as it was familiar with the studio's work.

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Photography Client Art Graphic 508

Creative Boom

JUNE 13, 2022

Next, you might have to scour your emails or the company intranet for random changes your boss introduced on an ad-hoc basis (you've been promised an updated PDF, but it hasn't yet been finalised). How Corebook solves the problem. It's no secret that brand guidelines have become a major headache for graphic designers working today.

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Brand Branding Agency Marketing 476

Creative Boom

JULY 15, 2024

American studio Hex explains how it responded to the brief. Without these individuals and companies, it would be exceedingly difficult for most businesses to grow and develop. A venture capital firm aimed at family-oriented startups, Black Jays, wanted a new brand identity to better convey its mission.

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Inspiration Brand Branding Illustrator 317

Creative Boom

SEPTEMBER 20, 2023

Monkey Baa is an Australian theatre company dedicated to inspiring young people. Qualities that Universal Favourite , a design studio based in Sydney, Australia, demonstrated admirably in devising new branding for Monkey Baa Theatre Company. So when they approached us for a rebrand, we knew we were in for something fun.

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Brand Branding Textures Inspiration 539

Inkbot Design

DECEMBER 23, 2024

Revamping Your Branding Strategy: Strategies for a Successful Rebranding When you think about your brand, what first comes to mind? So, let's explore why rebranding can be a game-changer for your business. So, let's explore why rebranding can be a game-changer for your business. Is it the logo? The catchy slogan ?

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Brand Branding Arts and Crafts Media 98

Creative Boom

JUNE 8, 2022

When you're given a chance to rebrand a company founded by and named after a former professional basketball player, you'd definitely take your design skills to new heights. With a growing fanbase and fleet, Mucho was commissioned to rebrand the firm for its expanding business and audiences.

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Photography Fashion Theme Brand 397

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski. Walking proves enjoyable when one is familiar with the route", Manchipp explains.

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Travel Brand Branding Illustrator 497