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Digital PR vs Traditional PR: In-Depth Comparison

Inkbot Design

Digital PR vs Traditional PR: In-Depth Comparison Let's kick things off with the basics – what exactly is PR? PR stands for “public relations” and refers to the strategic process of managing the spread of information between a company or organisation and the public.

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Why Law Firm Branding is Critical for Success

Inkbot Design

However, the rise of the digital age has elevated a strong brand into an essential tool for success. Why Your Law Firm Website Design Matters In our digital world, an outdated website underserves your attorneys, fails to attract new business and risks loss of opportunities.

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Think Inside the Box: How Accessibility Shapes Digital Product Design

UX Collective

Think inside the box: How accessibility shapes digital product design How constraints ignite creativity, spark innovation, and why accessibility is a uniquely effective constraint everyone should embrace. A vs. B > A or B / Credit: XKCD Flow state Flow state is a condition of total engagement in an activity where creativity thrives.

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How to Survive as a Creative

Inkbot Design

Today's significant advantage of being an indie creative is that you don't need anyone's permission, thanks to democratised digital tools. It would help if you became your own best marketing and PR rep. Focus on serving your audience vs. seeking validation. Provide value and perspective vs. just blasting sales pitches.

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The Complete Guide to Strategic Marketing and Campaign Planning

Canny

It’s something they promote heavily through PR and general communications. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads — DemandMetric. Here’s a quick rundown along with some examples from each subtype, for clarity: Digital Advertising (PPC, Social Media Ads, Google Ads).

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Managing Social Media Brands: The Complete Guide

Inkbot Design

Forming Connections and Community Unlike traditional ads and marketing, social media allows for two-way communication with your audience. Flexibility and Immediacy Compared to traditional marketing tactics, social media provides unmatched flexibility. Bring in PR, Sales, Customer Service and HR. Turn negatives into positives.

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How to recreate the look of oil painting in a digital art portrait, using your iPad or tablet

Creative Bloq

For this digital art tutorial, I’ll be creating a monochromatic study of Jaece using ArtRage Vitae – one of top apps in our best digital art software guide – on the iPad Pro , approaching it just as I would a basic oil study from life in my studio. Here’s how it works.

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