Remove corporate-branding-strategy
article thumbnail

The 25 creative studios inspiring us the most in 2025

Creative Boom

Porto Rocha Porto Rocha is a New York-based agency that unites strategy and design to create work that evolves with the world we live in. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system. In short, these studios aren't just following trends; they're setting them.

article thumbnail

The McDonalds Redesign That Could Have Been

Designer Daily

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses.

Brand 367
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436
article thumbnail

Pentagram visualises cybersecurity in an original way for MIND

Creative Boom

Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.

Marketing 244
article thumbnail

Among Equals designs broken but hopeful new identity for WRAP

Creative Boom

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? WRAP started as a government-funded body that worked with local authorities in the UK and has since scaled to become an international environmental NGO working with brands, citizens, and governments in over 40 countries.

Brand 285
article thumbnail

Among Equals designs NASA inspired brand for futuristic energy programme

Creative Boom

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

article thumbnail

Without crafts radical identity for coffee brand that puts people above profit

Creative Boom

Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. As a community interest company (CIC), Social Impact Coffee, which supplies corporate clients, reinvests 65% of profits into local community causes.

Brand 538