Remove colour-choice-logo-design
article thumbnail

How&How reinvents Chester Zoo as a 'force for nature' with radical rebrand

Creative Boom

As part of a two-year collaboration with How&How, the conservation charity reinvents itself with a new logo, custom typeface and migration-inspired patterns. Logo, typography and patterns The new logo is a custom 'C' with a hidden counter form inspired by a rhinoceros horn. But behind the scenes, there's a lot more going on.

Education 518
article thumbnail

Playful branding for new country club summons the spirit of Caddyshack

Creative Boom

From the midcentury script typography to the playful supporting illustrations and colour palette to the custom plaid and argyle patterns, everything is designed with tongue-in-cheek. Eventually, they zeroed in on colours, patterns, and iconography styles that evoked the preppy country club aesthetic.

Brand 448
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to curate the perfect soundtrack for your brand's visual identity

Creative Boom

While brands might have once limited this to an audio logo alone, they're increasingly developing a full sonic identity, covering everything from UI audio elements to background music. Your sonic choices should reinforce these attributes. Logo design to musical motifs Elements of your logo design can inspire musical motifs.

Branding 448
article thumbnail

50 fonts that will be popular with designers in 2025

Creative Boom

This year's selection showcases a diverse range of styles, from timeless classics reimagined for the digital age to cutting-edge designs that push the boundaries of legibility and aesthetics. With its calligraphic roots and sharp edges, it's a great choice for evoking a sense of elegant authority.

Fonts 540
article thumbnail

Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

"A strong relationship is mutually collaborative, never dictatorial, where solutions come with strategic rationales, thinking is shared, and curious questions are asked," says Wedge founder and chief design officer Justin Lortie. Achieving the equivalent vibrancy of a full CMYK process required meticulous colour separation," says Lortie.

Portfolio 448
article thumbnail

Earthling Studio infuses nostalgic fun into iced tea brand HALFDAY

Creative Boom

Through its new identity, HALFDAY is serving up bold colours, playful illustrations, and a healthy dose of '90s nostalgia, proving that prebiotic tea can still have a rebellious streak. At that time, brightly coloured bottles lined the shelves, brands embraced loud design, and iced tea was more about indulgence than wellness.

Brand 321
article thumbnail

Baillat Studio's identity for Rose Orange terrace is inspired by the warming hues of the sunset

Creative Boom

Sat atop the 44th floor, way up high on the prestigious Place Ville Marie, Monreal, is a new summer terrace, Rose Orange, designed by the A5 group. These fonts work in tandem to create a brand identity that is both timeless and contemporary, working in harmony with the colour palette.