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glacier retreat projected in the country from 1995 to 2050. When applied to the French Tricolore, the central white stripe goes from its traditional size in 1995, to just a fraction of the flag in 2050. Meanwhile augmented reality filters have been developed for use on social media. These changes are intended to show the 83.1%
Around 8bn metric tonnes of plastic has been created worldwide – with a projected figure of 34bn by 2050 – and much of the material is single-use. How do you design for social media? Produced in a mini-sprint period, the campaign has an eye toward shareability on social media. The plastic crisis is well-documented.
Mingyang Sun and Fangyuan Sheng (University of Pennsylvania): Water Miner – Johannesburg 2050. The Presenting Partners of the 2021 AZ Awards are Caesarstone , Keilhauer and Landscape Forms. Studio-MLA: Upper Los Angeles River and Tributaries Plan, Los Angeles, U.S. A+ Award for Student Work.
Anyone above 40 in the industry would remember that our “digital stuff” used to be given a graveyard shift in a presentation deck. In one client meeting with a CMO, after the “traditional work” was presented over 45 minutes, it was the turn of the digital team. “OK, I was a “digital” creative director back then at a creative agency.
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Let’s turn to another picture here: A photograph of Aspern Seestadt on Smart City Vienna social media page, emphasizing the livelihood of the citizens rather than showcasing technological prowess. The reality is that as populations continue to grow, the urban environment will only continue to grow with them.
However, on the back of COP26’s push for a global net zero by 2050, we see consumer attitudes towards eco-conscious practices begging to change. In this age of social media, where information and misinformation can spread like wildfire, it won’t take long for a brand to be tainted beyond repair.”
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