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Eurostar: A journey of digital and physical brand transformation

Moo

To become a single, and powerful brand that represents the best of high-speed train travel in Europe. And with the help of design agency, Design Studio , they created a new brand and design system that translates across both online and offline channels, while simultaneously integrating the heritage of both brands.

Digital 98
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Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future

Inkbot Design

Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future In today's world, where environmental concerns are at the forefront of global discussions, eco-friendly brands have taken centre stage. The brands featured are leaders in integrating environmental stewardship into every aspect of their businesses.

Brand 96
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Reviewed: New Logo and Identity for Tree done In-house with Sid Lee

Under Consideration / Brand

Established in 2012, Tentree is an outdoor apparel brand whose main mission is not to sell merch but to plant 1 billion trees by 2030, which they achieve by planting ten trees for each and every product sold (hence the name). The main brand colors we've chosen are all inspired by colours in the world. “Bark Up the Right Tree”.

Fonts 92
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What Makes Luxury Brand Identity So Desirable?

Inkbot Design

What Makes Luxury Brand Identity So Desirable? Luxury brands have a certain je ne sais quoi, making them irresistible to consumers. As a marketing expert who has worked with various high-end brands over the years, I've identified some key ingredients that make up the secret sauce of luxury brand identity. Details matter!

Brand 97
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UI and UX Design: Creating Intuitive Digital Experiences

Inkbot Design

Brand Perceptions A product's look and feel shapes brand perceptions. For users, the product is the brand. UI/UX is, therefore, inseparable from branding. UX Design Tools and Programs UX designers utilise a vast toolkit of programs to research, ideate, prototype, and test product concepts.

Digital 98
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Is a Graphic Design Degree Worth it?

Inkbot Design

The course is broken into modules and topics that include: Website maintenance Photo editing and processing Create multi-dimensional images Develop and draw designs Use of the most popular graphic design software Electronic production and file management Colour theory , layout, and programming Animations Video production.

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Allbirds M0.0NSHOT: The World’s First Net Zero Carbon Shoe

Design Milk

Back in 2018 the brand developed a midsole foam made from carbon negative, sugarcane-derived green EVA. The shoe arrives as a halo product spearheading the brand’s sustainability efforts to cut their carbon footprint in half by the end of 2025, with an eventual objective to get that figure to a near zero figure by 2030.

Fashion 246