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The 20 illustrators inspiring us the most in 2025

Creative Boom

To compile this list, we consulted our community. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. She was the Society of Illustrators 2023's vice president and became chair in 2024.

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Evolution of the Gap Logo Design: From Helvetica to Backlash

Inkbot Design

You can see how this aligned perfectly with their expanding market presence and growing customer base. I've often referenced the company's willingness to evolve while maintaining brand recognition in my design consultancy work. This move cost them an estimated $100 million in marketing and implementation.

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Must-Have Branding Tools for Freelancers Who Do It All

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Must-Have Branding Tools for Freelancers Who Do It All Freelancers wear many hats and juggle client work, outreach, finance, and branding alone. Branding becomes more than design in a space where first impressions are everything.

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5 Website Design and Content Strategies To Connect With Customers

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 5 Website Design and Content Strategies To Connect With Customers How do you use website design and content to connect with your ideal customers? Personalisation is a non-negotiable element of a successful marketing strategy. But let's face it.

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The Roblox’s creator illusion

UX Collective

But theres a gulf between Robloxs marketing claims and its economic reality thats rarely discussed. Source: Hackernoon The companys marketing heavily promotes entrepreneurship and financial opportunity, a fun, rewarding experience and an opportunity to learn life skills such as creative thinking and entrepreneurship. Whats not tolove?

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20+ Best Business Consulting WordPress Themes For 2023

Graphic Design Junction

A consulting business helps other businesses by giving them good advice. They know a lot about different things like management, marketing, and more. These experts are called consultants. One cool thing about consulting businesses is that they can change and adapt quickly. This helps build trust between them.

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How to sell yourself as a freelancer in 2023

Creative Boom

Present yourself as a business consultant, and you will receive a different type of respect from the client." Letting clients know about your process should also be central at the pitching stage, says Jordanne Young, brand marketing amplification consultant at Enid.fm. And it means avoiding marketing 'beige' at all costs."