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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But a safe bet doesn't equal an automatic win, according to Evans.

Brand 442
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Creatives are saying social media is over… so what next?

Creative Boom

Image licensed via Adobe Stock In the week that Meta launches Threads , we ask: can new platforms bring social media back to life? Right now, many of you are saying that's how social media feels. But will these platforms breathe new life into social media? I feel jaded by social media," he says. "On We're not convinced.

Media 538
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A Guide To Social Media Banner Sizes In 2021

Designer Daily

When setting up social media accounts, one of the first things you will need to design will be the banners that serve as your identity on the platforms. In this article, we are covering the banner sizes for the following social media platforms: Youtube, Twitter, Google Ads, and LinkedIn. What information should you look for?

Banners 303
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Meet Tiny The Elephant: McCann London's new 'lovable' brand character for TSB

Creative Boom

The UK bank's new 'friendly' brand character is based on the premise that the financial "elephant in the room needn't be so scary" as the country faces difficult and uncertain times. We've had Churchill and meerkats for car insurance and tigers and monkeys for breakfast cereal. This is just the beginning."

Brand 442
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Brand Audit: How to Carry Out a Brand Audit (Updated June 2021)

Canny

Carrying out a Brand Audit is key before your company engage in any sort of rebranding project. The same applies for a Brand Audit. Here’s the deal: It’s important that you and your team understand where your brand currently stands , before you rip the whole thing up and start again. What is a Brand Audit? free ebook.

Brand 148
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8 Video Creation and Marketing Tips for 2021

Just Creative

Assuming your planning activities are in full swing, be sure to use these eight tips and examples in 2021. The beverage brand will air the ad in more than 90 countries. Analysts think animated videos will be a trend to watch in 2021 for several reasons. The spots promoted the brand’s NFL Sunday Ticket programming package.

Marketing 343
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What is Branding? (Updated April 2021)

Canny

What is branding? Because branding is such a misused and misunderstood term, “what is branding?” For example, people ask us: What is branding? For example, people ask us: What is branding? What does branding mean? How do you define branding? Branding – that’s just your identity isn’t it?

Brand 148