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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Changing direction After slogging it out as an in-house graphic designer for five years while freelancing for private clients at night, Nikos felt burnt out. I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

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Inspiring creative women to follow in 2022

Creative Boom

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. Her work has been featured on National Public Radio (NPR), ESPN and ESPN Radio, and NBC Sports California. Charlotte Adorjan.

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How to Start a Graphic Design Business in 2020: Entrepreneurs Share Advice

Creative Market

So you’re curious about how to start a graphic design business in 2020? Graphic design is still as vital to branding, communication, and messaging today as it was decades ago. This knowledge should be the base for your business plan and corporate brand,” she said. Persistence is needed in finding those initial clients.

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The best ads of 2020

Creative Review

Playing on the fact that its brand is well known for scrawling the names of its customers on coffee cups, the powerful spot follows the journey of James, who is transitioning, as he is finally able to try out the name that he has chosen for himself. KFC, KFC is Back! Agency: Mother London. Agency: Uncommon Creative Studio.

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Love to critique other people's work? Here's why a positive approach can boost your career

Creative Boom

You share it with a client, a stakeholder, a colleague or a friend, and all you get back is negativity. I'm seeing post-2020 that people are scared," she says. "In After all, we also don't know the full picture: what the clients changed, what the budget restrained. They're now my biggest client. Just imagine it.

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