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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

We just feel it's nice to give praise where praise is due and highlight some top agencies doing outstanding work and inspiring their peers. We share these names not to ruffle feathers or suggest that any studio not on this list is unworthy (that would be crazy!). Hopefully, their work will inspire you too.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. Part of her prize was an opportunity to choose one of the illustration agencies sponsoring the awards, and she selected IllustrationX because of the company's history and global reach.

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New branding by Tavern helps revive America's iconic Sizzler restaurants

Creative Boom

The West Coast steak 'n' seafood chain went bust in 2020. But now it's back, and the brand has been reinvented from the ground up. However, in September 2020, the company filed for Chapter 11 bankruptcy after the pandemic. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

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Creative agency Landor makes a splash with water-inspired rebrand

Creative Boom

The world's largest brand and design agency Landor & Fitch has unveiled a new name and visual identity reflecting its wider offerings as a company and paying homage to its aquatic origins. Our new brand charts an ambitious course for our future," says Teemu Suviala, global chief creative officer. "We

Agency 455
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Creative mentoring platform looks to increase impact with inaugural fundraiser

Creative Boom

In 2020, not-for-profit creative community and mentoring platform The Arena set up in a bid to change this by arming aspiring creatives with the tools, inspiration and confidence they need to kickstart a creative career.

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How designers can solve the nightmare of forever-changing brand guidelines

Creative Boom

It's no secret that brand guidelines have become a major headache for graphic designers working today. Corebook is on a mission to help and wants to make PDF brand guidelines extinct by 2025. In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. That approach might have worked okay in the 1990s.

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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

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