'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy
Creative Boom
FEBRUARY 10, 2022
This Way Up has created a playful new identity for all-natural candy brand Panda Liquorice, enticing younger audiences to "be more Panda". Panda is the original liquorice, and it needed to better communicate its role as a brand leader.". Imagery includes a woman enjoying some time by the lakes, a nod to the brand's Finnish heritage.
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