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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' The second largest multi-level marketing enterprise in the world, after Amway, it recorded annual sales of $9.1

Brand 449
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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. But Spees says seeing so many celebrity endorsements doesn't surprise him.

Brand 451
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 395
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Digital Marketing in 2020: Ultimate Guide

Just Creative

Whether or not you believe that 2020 has marked the start of a new decade, we can all agree that most businesses (and individuals) are treating it as a pivotal year, especially as COVID-19 makes its way around the world. In the sphere of digital marketing, there are plenty of tactics that are already working well this year.

Marketing 247
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Should You Use YouTube Pre-Roll Advertising?

Just Creative

In the evolving world of digital marketing, video advertising is the trend for 2020. Marketers are including video in their content marketing strategies at an increasing rate. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. What Can I Use Pre-Roll Ads For?

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5 Ways That Brands Can Utilize TikTok in Their Video Marketing

Just Creative

Although TikTok isn’t the numero uno social media platform at present, it’s the most downloaded app of 2020. This gives a new and exciting opportunity for brands to target young people, who are the chief spenders, consumers and influencers of tomorrow. Brands that are not sure where to start can leverage the trend culture.

Marketing 238
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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. Targeting customer pain points is always a good starting point for your marketing strategy. Safeguard Hygiene.