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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 426
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 363
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

Art 448
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Marlon Tate founder Nikos Georgópoulos on how he made his own creative opportunities

Creative Boom

Changing direction After slogging it out as an in-house graphic designer for five years while freelancing for private clients at night, Nikos felt burnt out. I said: 'f**k clients; let's work for a brand that no longer exists in the real world but thrives in an alternative timeline!' Fictitious but brilliant."

Travel 323
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Inspiring creative women to follow in 2022

Creative Boom

She's well known for working with big brands, writing human interest pieces, and promoting the value of diverse thinking. Olivia Christian has worked as a brand strategist for more than 15 years. She co-founded her branding and creative agency The Working Assembly , while pregnant with her first child in 2017. Charlotte Adorjan.

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Newspaper Advertising Guide: The Power of Paper

Inkbot Design

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

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Famous Logo and Brands Redesigned in a Minimal Monochromatic Style by Kunel Gaur

The Logo Smith

The post Famous Logo and Brands Redesigned in a Minimal Monochromatic Style by Kunel Gaur appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Designer Kunel Gaur , head of a creative agency called Animal , has reimagined and redesigned some famous logos and brands in a minimal monochromatic style.

Brand 144