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Super Bowl LVII: Did brands play it safe to win big?

Creative Boom

Melissa McCarthy in Booking.com 's ad for the Super Bowl 2023 Super Bowl LVII aired this weekend, and so did nearly 80 advertisements from brands ranging from Hellman's Mayonnaise to Netflix to Bud Light, all custom created to draw eyeballs during the big game. It's an easy product validation strategy," he told Creative Boom.

Brand 410
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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. For those aged 50 and up, the word 'Avon' instantly summons the advertising catchphrase 'Ding-dong, Avon calling!' billion worldwide in 2020. These elements reflect Avon's new 'Embrace Your Power' brand positioning.

Brand 428
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 355
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Haruko Hayakawa creates surreal CG artwork packed with humour and subversion

Creative Boom

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. It's a fitting career as Haruko's passion for consumer products runs deep. "I

Art 438
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Should You Use YouTube Pre-Roll Advertising?

Just Creative

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. These are the ads to raise brand awareness and drive website traffic.

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9 Creative Advertising Ideas to Transform Your Campaigns in 2021

Design Wizard

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. The problem becomes the villain while your branded solution saves the day. Safeguard Hygiene.

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Digital Marketing in 2020: Ultimate Guide

Just Creative

Whether or not you believe that 2020 has marked the start of a new decade, we can all agree that most businesses (and individuals) are treating it as a pivotal year, especially as COVID-19 makes its way around the world. Gartner predicted that AI technologies would be pervasive by 2020. This article has been contributed by Tim Backes.

Marketing 247