Inkbot Design

FEBRUARY 24, 2024

Online Video Marketing: Essential to Digital Advertising Video content has become integral to digital marketing strategies. Online video allows brands to visually engage their target audience and communicate their messaging in creative and memorable ways. Videos also prompt more shares and comments.

Advertising 71

Advertising Advertising Marketing Marketing 71

Inkbot Design

MAY 2, 2023

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. And I bet you can think of a few more.

Advertising 72

Advertising Advertising Brand Branding 72

Inkbot Design

OCTOBER 6, 2023

The Importance of Typography in Advertising Typography is far more than just a pretty typeface; it’s a powerful tool in advertising. It can communicate messages, establish brand identity , captivate audiences, and enhance user experience. Typography is crucial in creating brand recognition (i.e.,

Advertising 82

Advertising Advertising Typography Fonts 82

Inkbot Design

DECEMBER 15, 2023

Why Are Logos Important in Advertising? Logos are one of the most vital elements of any advertising campaign. As the visual face of a brand, a logo conveys what a company or product is all about at a glance. But why exactly are logos so crucial for effective advertising ? This fluency offers comfort.

Advertising 96

Advertising Advertising Brand Branding 96

Inkbot Design

JULY 9, 2023

Unveiling the Truth Behind Deceptive Advertising Have you ever encountered an advertisement that seemed too good to be true? In today's world, deceptive advertising has become widespread, leaving consumers frustrated, cheated, and even deceived. Let's unveil the truth and take a stand against deceptive advertising!

Advertising 87

Advertising Advertising Self-employed Digital 87

Inkbot Design

OCTOBER 8, 2023

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

Advertising 73

Advertising Advertising Agency Marketing 73

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. What are Advertising Campaigns?

Advertising 114

Advertising Advertising Marketing Marketing 114

Canny

OCTOBER 27, 2022

For any project involving advertisements of any shape or size, writing an advertisement brief is vital for success. Whether you’re looking to advertise on TV, on the radio, in newspapers or on billboards, every piece of advertising needs to be based around your goals and planned before they can be executed. download now.

Advertising 78

Advertising Advertising Templates Agency 78

Design Wizard

SEPTEMBER 1, 2021

Discover creative advertising ideas to stop your target audience in their tracks and stand out from your competitors. Boost your brand identity with a unique ad campaign and increase sales to grow your business. The problem becomes the villain while your branded solution saves the day. Safeguard Hygiene.

Advertising 148

Advertising Advertising Arts and Crafts Media 148

Just Creative

FEBRUARY 15, 2020

In the evolving world of digital marketing, video advertising is the trend for 2020. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. Like many types of advertising, pre-roll ads are interruptive. These are the ads to raise brand awareness and drive website traffic.

Advertising 241

Advertising Advertising Marketing Marketing 241

Inkbot Design

OCTOBER 20, 2023

Display advertising, a crucial aspect of digital marketing , refers to visual advertisements on websites, apps, and social media platforms to promote products or services. Display advertising serves various purposes, including enhancing brand visibility , driving website traffic, and generating leads or conversions.

Advertising 73

Advertising Advertising Banners Brand 73

Inkbot Design

FEBRUARY 8, 2023

20 Major Benefits of Advertising for your Business Whether you have started a new business or want to take your small business to new heights of success, you need to promote your business to your potential customers. Advertising is about targeting the right audience and promoting your products or services at the right time.

Advertising 63

Advertising Advertising Marketing Marketing 63

Inkbot Design

APRIL 29, 2023

Brand Attributes: Unlocking the Power of Your Identity Let me start by asking you a question: what do Apple, Nike, and Coca-Cola have in common? The answer is simple – an influential and instantly recognisable brand. So, let's dive in and unlock the power of your brand attributes. What Are Brand Attributes?

Brand 128

Brand Branding Advertising Advertising 128

Inkbot Design

APRIL 27, 2022

Top 10 Instagram Advertising Tactics That Work. Instagram advertising isn’t easy to master, but there are several ways to approach it. This list will help you determine what works best for your brand and what strategies are worth trying out. This is an excellent way to create an interest in your product.

Advertising 87

Advertising Advertising Media Production 87

UX Collective

SEPTEMBER 1, 2021

Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too many. This has had a huge effect on the way that consumers interact with brands. UX is the face of service design.

Advertising 127

Advertising Advertising Digital Brand 127

Inkbot Design

SEPTEMBER 28, 2023

Newspaper Advertising Guide: The Power of Paper In today's increasingly digital world, it may seem old-fashioned to advertise in print newspapers. However, newspaper advertising still packs a powerful punch that can boost your business. Your advertisement becomes part of that trusted environment.

Advertising 72

Advertising Advertising Marketing Marketing 72

Moo

NOVEMBER 4, 2022

The world is changing – and so is advertising. Dave Weist, executive creative director at MullenLowe Boston, tells us about the power of (good) advertising to shift perceptions – and why it matters. It all has to be woven together and appear effortless and true for the brand. Emotion is the thing that holds a brand together”.

Advertising 98

Advertising Advertising Brand Branding 98

Inkbot Design

DECEMBER 7, 2022

Benefits of 2D & 3D Animated Videos in Advertising. Brands use various means to promote their services or products. As times change, it is essential to realise that brands must change alongside their audiences. Animated Video Advertisements. What are animated video advertisements?

Advertising 72

Advertising Advertising Animation Marketing 72

Inkbot Design

NOVEMBER 27, 2023

The 8 Types of Brands (Definitions & Examples) Brands are ubiquitous in our lives, shaping our decisions and influencing how we perceive products and services. Different types of brands exist, each with its specific approach tailored to various consumer needs and market demands.

Brand 92

Brand Branding Production Marketing 92

Inkbot Design

NOVEMBER 3, 2023

Out-of-Home Advertising: An Unconventional Approach Out-of-home (OOH) advertising, also known as out-of-home media or outdoor advertising , refers to any type of marketing that reaches consumers when they're outside of their homes. This includes billboards, transit advertising, and street furniture like bus shelters and kiosks.

Advertising 83

Advertising Advertising Digital Media 83

Inkbot Design

JUNE 4, 2023

Online Advertising: A Comprehensive Guide to Success If you're reading this, chances are you're seeking strategies to survive and thrive in this increasingly competitive landscape. It's high time we took a deep dive to uncover the secrets of online advertising. The Evolution of Online Advertising Source: Statista 1.1

Advertising 72

Advertising Advertising Marketing Marketing 72

Inkbot Design

MARCH 20, 2024

How to Promote Your Brand with Custom Stickers You know that feeling when you spot a random sticker slapped on something, and it just sticks with you? Stickers have this underrated ability to promote your brand in the sneakiest (and stickiest) way possible. Those little stickered surfaces become miniature brand monuments!

Brand 80

Brand Branding Print Marketing 80

Inkbot Design

JANUARY 21, 2024

Luxury Brand Marketing & High-End Branding Luxury brands exist in a rarefied world of high prices, exceptional quality, heritage and pedigree, exclusivity, and aspirational identities. This comprehensive guide explores the fundamental principles, strategies, and examples of luxury brand marketing and high-end branding.

Marketing 68

Marketing Marketing Brand Branding 68

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

Marketing 76

Marketing Marketing Brand Branding 76

Inkbot Design

APRIL 5, 2024

Brand Development Strategies: Crafting An Identity You're bombarded with brand messages everywhere you look these days. But getting branding right has never been more crucial. An authentic, well-defined brand that resonates emotionally is a powerful asset in today's crowded marketplace. Where do you even start?

Brand 82

Brand Branding Arts and Crafts Architecture 82

Moo

APRIL 22, 2024

There’s a general feeling of weariness with the constant online brand bombardment. It’s no wonder a handful of trailblazer brands are saying ‘see ya’ to socials and embracing a more analog approach. It’s no wonder a handful of trailblazer brands are saying ‘see ya’ to socials and embracing a more analog approach.

Brand 52

Brand Branding Media Marketing 52

Inkbot Design

MARCH 1, 2024

11 Luxury Brand ing Trends To Pay Attention To The luxury goods market has seen tremendous growth over the past decade, fueled by rising incomes and changing consumer attitudes, especially among younger generations like Millennials and Gen Z. This article will explore key trends shaping luxury branding in 2024 and beyond.

Brand 70

Brand Branding Arts and Crafts Digital 70

Inkbot Design

OCTOBER 8, 2023

Brand Positioning Strategies: Setting Your Brand Apart With consumers overwhelmed by a sea of product choices and marketing messages, a unique and meaningful brand position allows companies to stand out from the competition and capture the attention and loyalty of target customers.

Brand 85

Brand Branding Marketing Marketing 85

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 92

Brand Branding Media Marketing 92

Design Wizard

MARCH 29, 2021

12 Product Marketing Ideas. Creating a new product takes a lot of time and work. Then, after all of that work is over, you need to figure out how to market a product. No matter your industry or the quality of your product, you’re always missing out on potential business if you don’t promote your products properly.

Marketing 142

Marketing Marketing Production Programming 142

Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 123

Brand Branding Marketing Marketing 123

Inkbot Design

FEBRUARY 13, 2024

Best Branding Practices to Increase Your Brand Power 87% of consumers say that brand loyalty influences their purchasing decisions. Since many brands compete for consumer attention, establishing a solid and memorable brand identity is essential. Now, let's learn how to upgrade your brand and succeed.

Brand 52

Brand Branding Marketing Marketing 52

Inkbot Design

MAY 29, 2023

Branding Archetypes: Building Lasting Connections We're about to explore an idea at the crossroads of psychology, mythology, and marketing—branding archetypes. As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? It's almost like magic!

Brand 138

Brand Branding Marketing Marketing 138

Inkbot Design

DECEMBER 22, 2023

How Minimalist Branding Connects with Customers Minimalism has become a significant trend across our culture in recent years. This preference for minimalism has also influenced branding and marketing strategies. What Exactly is Minimalist Branding? Less is more when it comes to minimalist branding.

Brand 75

Brand Branding Marketing Marketing 75

Inkbot Design

JANUARY 13, 2024

What is Digital Branding? Benefits & Strategies Digital branding is establishing a brand identity and reputation online through the strategic use of digital media and technology platforms. Agile Brand Management The digital landscape evolves quickly. Greater visibility gives brands access to larger markets.

Digital 78

Digital Brand Branding Media 78

Inkbot Design

OCTOBER 9, 2023

PPC Advertising: Boost Your Business with Pay-Per-Click Marketing If you're in the business of online advertising , chances are good that you've heard of pay-per-click (PPC) advertising. This digital marketing model lets advertisers pay a fee each time their ads get clicked. What Is PPC Advertising?

Advertising 84

Advertising Advertising Marketing Marketing 84

Inkbot Design

APRIL 3, 2023

The Art of Effective Advertising: How to Make Your Message Stick Hey there, my fellow marketers! It's no secret that we live in a world where advertising is everywhere we look. With all this noise, how can we create advertising that stands out and makes a lasting impact? What sets your brand apart from others?

Advertising 45

Advertising Advertising Arts and Crafts Art 45