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New campaign to promote SYNC25, the world's first accountability summit for disability inclusion

Creative Boom

Live on the Valuable 500 social channels this week; the film supports the recent publication of the organisation's white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.

Agency 338
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 403
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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding.

Brand 141
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How to Create an Emotional Branding Strategy & Brand Examples

Inkbot Design

How to Create an Emotional Branding Strategy & Brand Examples. Even better, you can use these tactics to effectively shape how your brand is perceived by consumers near and far. Some people are hard to work out and get you thinking about why they will get engaged with your product. What is Emotional Branding?

Brand 129
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

The publication is based in California and covers graphic design, advertising, illustration, photography, interactive design and typography. Founded in 1953 by Okumura Yukimasa, it's a bilingual publication written in Japanese, but many of its texts also appear in English. It's available in both print and digital editions.

Magazine 499
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The Brand Story Formula: How To Build a Great One

Inkbot Design

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

Brand 119
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How to Build Consumer Trust Through Brand Identity

Inkbot Design

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 85