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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Fanta Logo History: What Every Rebrand Got Right & Wrong Most corporate rebrands are exercises in vanity, dressed up in marketing nonsense. It's that the brand wasn't born from a grand vision. That's brand equity. The name stuck.

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Jack Sachs takes us through his new intro sequence for The Wonderfully Weird World Of Gumball

Its Nice That

He was also one of our Ones to Watch, back in 2017!) The kids are alright: Wonderhood’s brand for Soho’s last primary school is a lesson in academic aesthetics 16 April 2025 Work Graphic Design. Since those fateful days, Jack has brought his joyous characters to projects for Apple, Nike Kids, Don’t Hug Me I’m Scared and P!nk,

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“A dusting of love”: Matt Stetson creates mini portals to an almost utopian vision of the past

Its Nice That

Words Paul Moore — Date 11 June 2025 Work Digital Photography Gaming Archive Music Technology Food & Drink Branding Reminiscence has always been a large part of the art that defines our culture. My biggest influence would have to be my father, whom we lost in 2017,” says Matt.

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A designer’s bookshelf: 5 essential reads for creativity and insight

UX Collective

Futura: DieSchrift by Petra Eisele, Annette Ludwig e Isabel Naegele(2017) More than just a font, Futura has shaped visual culture , from advertising and modern architecture to the Moon landing. Why its interesting Branding isnt just a corporate tool authoritarian regimes mastered visual identity long before modern marketing.

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“Better not louder” – How designers can make PR work for them

Design Week

I’ve worked with branding and design studios since 2017; some small and nimble, others larger and more process-heavy. ” Design publications want to know what’s relevant, not just what’s new. But after a year flying solo as a freelance PR and media consultant, I’ve had a proper education.