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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Alphabet's studio in Manchester The Manchester studio has been making waves since 2016 with its ideas-driven approach and a guiding principle inspired by legendary designer Saul Bass. For us, it's all about being genuine and really getting to know what our clients want to express," he continues. "We It all comes down to trust.

Brand 435
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How The Designers Foundry went from side project to global type provider

Creative Boom

Because I was rather exposed to graphic design trends from spending a lot of time moderating #Design Tumblr, I caught the emergence of the experimental sans-serifs trend that ruled the internet for a while during that period and made typefaces within this genre. And Daniel knew a good font when he saw one.

Fonts 459
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The 20 graphic designers inspiring us the most in 2025

Creative Boom

The graphic design landscape in 2025 is one of both tremendous opportunity and significant challenge. To identify the graphic designers making the biggest impact right now, we turned to our global community of creatives, art directors and industry insiders. Marie Boulanger Marie Boulanger Work for Balbosté by Marie Boulanger 6.

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What is brand strategy and why is it so vital?

Creative Bloq

Design Graphic Design Branding What is brand strategy and why is it so vital? Hes worked on everything from global TV campaigns to social campaigns to supermarket shelf wobblers for clients including Adidas, Clarks, Barclays and Australia’s Woolworths. Work out what a client actually wants to achieve.

Brand 188
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30 Abstract Logos That Actually Work (And Why Most Don’t)

Inkbot Design

It's Timeless (If You Avoid Trends) I once had a client in the mid-2010s obsessed with a geometric, multi-line logo style that was all the rage. It's cool, graphic, and perfectly suited to be stamped on the side of a product. The 2016 rebrand dropped the stuffy, full-bodied lion for a modern, crowned lion head. Simple enough.

Brand 40
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"The only thing that's guaranteed is change," D&AD's President shares his advice for young creatives

Creative Bloq

He is President of D&AD, the global non-profit that represents the pinnacle of creative excellence, and co-founder of Kin, a creative agency focused on driving positive change for its clients. Kins client list includes Intuit Mailchimp, Delta Air Lines, Uber and the Obama Foundation.

Brand 172
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Evolution of the Gap Logo Design: From Helvetica to Backlash

Inkbot Design

When I work with clients, I often reference Gap's original logo as a masterclass in minimalist branding. To appreciate the spatial evolution fully, look at how the 2016 removal of the blue box frame transformed the logo. For instance, clients often reference the Gap logo incident as a cautionary tale.