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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. As an outsider himself, Eliass was drawn to building an inclusive brand with a quality product for everyone.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. A strong brand defines your company, its products, culture, and values, which affect your customer experience.

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Branding and Logo Design: How to Build a Strong Brand Identity

Inkbot Design

At its core, branding is the process of creating a unique image, identity, and perception for a product or company in the minds of its target audience. It's how you differentiate yourself based on product features, price, target audience, and overall experience. So, let's get started and have some fun while we're at it!

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Product Advertising: How To Use It In Your Business

Inkbot Design

Product Advertising: How To Use It In Your Business. Product advertising is the process of advertising a product brand by marketing research to determine how well the public will accept the product. Advertising includes things such as advertising strategies and product promotions.

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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

Why Brand Awareness Matters Nothing is more essential than brand awareness to promote new products or revive older brands. In the case of a new product launch , companies must create awareness and generate interest quickly. Brand awareness campaigns aim to familiarise people with your product while differentiating it from its rivals.

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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Consider an eco-friendly cleaning products startup as an example. Do your market research: Speak to customers about their likes, dislikes and needs; obtain feedback on products or services. Boost credibility: When an influencer endorses your product or service, it's like getting a big stamp of approval.

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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.