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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

We especially love her take on how LinkedIn and social media can distort what success looks like to people, as expressed in this Medium article. Since 2016, Engelbert has consulted as creative director for Swarovski Professional, creating inspirational publications and overseeing artistic collaborations.

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Phil Constantinesco's beautiful illustrations are inspired by the poetry that emanates from nature

Creative Boom

I was doing some small illustration projects on the side, and then around 2016, my wife encouraged me to do only that. It was very interesting because I don't often work with textiles, and the media and printing techniques are not the same as in publishing. So I stopped doing motion design to focus on illustration."

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Unseen Advertising & Children's Illustrations From 2016

Emmeline Illustration

So, by now you're probably used to seeing lots of my personal work, sketches, or newly released published work online. The ball itself in London was amazing, full of glamorous business leaders and a delicious meal - and it was brilliant to see my illustration work used across all the media for the evening.

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Guide to the Top 10 Best Books on Marketing

Inkbot Design

This is why I focused on books published relatively recently (say, within the past five years) or discussing timeless foundational principles that will never become irrelevant even after many more years. With his typical blend of wit and wisdom, he will make you throw away everything you think about advertising. Bestseller No.

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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

There are plenty more ways to quantify whether people have heard of a particular name over time: social media listening tools don't just tell brands what people think; they also indicate whether or not someone is aware that brands exist. Because if I've seen a shoe brand advertised on T.V.,

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Branding and Logo Design: How to Build a Strong Brand Identity

Inkbot Design

Your brand promise should be communicated through all touchpoints, from product packaging and advertising to customer service and social media presence. Simplicity allows for better adaptability across various platforms and media, making it easier for your audience to remember and identify your brand.

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Branding on a Budget: Maximising Impact without Breaking the Bank

Inkbot Design

Embrace social media: Social platforms offer startups a great way to reach wider audiences, build brand recognition, and engage with potential customers. Organisers will typically promote your involvement via social media – putting your name in front of attendees who may not have encountered it otherwise.

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