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To the streets: Is it time to return to guerrilla marketing?

Moo

Before the ubiquity of social media, brands had to find other ways to go viral. Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. What is guerrilla marketing? The goal of guerrilla marketing is to create buzz.

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. This is especially true regarding search engine marketing trends, where ongoing algorithm updates and innovations necessitate flexibility and forward-thinking approaches.

Marketing 139
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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 109
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The Best Examples of Drone Footage in Marketing Campaigns

Canny

Video-based marketing campaigns were forever changed with the introduction of drone footage. Drone marketing — as some have started referring to it as — can be found just about everywhere, either to offer a unique visual, or to actually feature within the video in some way or another. Marketers Can Experiment More. download now.

Marketing 148
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9 Years Building the World’s Marketplace for Design

Creative Market

It’s hard to believe that Creative Market is almost a decade old. Join us as we take a closer look at the visual styles that have trended throughout Creative Market’s history. When Creative Market launched in 2012, this is what iOS 6 looked like on an iPhone 5: via Wikipedia. Mockups were all the rage.

Fonts 190
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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?