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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. But to make your brand stand out, you need a guerrilla advertising strategy.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

chapter of #blackandbrilliant, serves on advisory boards, and mentors through programs like Bloom and SheSays. Kjetil Wold Kjetil Wold is an internationally award-winning executive creative director and founder of ANTI, one of Norway's top independent advertising agencies, with offices in Norway and Minneapolis, U.S.

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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”

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ByElectra.com

Mindsparkle Mag

“No, I don’t know how to program, and this is not advertising; Adobe discontinued this application in 2018 because no one was using it, but me in 2014 when I was designing websites for local coffee shops.”, Abelardo and Adriana were inspired by the illustrator Mariano Pascual’s website. ”, she says.

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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts. Reach While brands can only advertise to their existing audience, WOMM has unlimited reach as customers voluntarily promote to their networks. Let’s explore some final tips for activating this influence.

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The Evolution of 5 Gamification Trends

Inkbot Design

By 2014, over 70% of Forbes Global 2000 companies were using gamification. Enterprise training programs are also starting to incorporate similar adaptive elements. Already, professional certifications for gamification training have emerged alongside university degree programs. Growth exploded.

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Noted: New Logo and Identity for Understood by Wolff Olins

Under Consideration / Brand

2014) " Understood is a social impact organization dedicated to Shaping the World for Difference™. Our four core programs (Families, Educators, Young Adults and the Workplace Initiative by Understood) work together to create a world where everyone who learns and thinks differently feels supported at home, at school, and at work.