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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”

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Word of Mouth Marketing: The Power of Recommendations

Inkbot Design

This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts. Reach While brands can only advertise to their existing audience, WOMM has unlimited reach as customers voluntarily promote to their networks. Let’s explore some final tips for activating this influence.

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Top 10 Must-Read Books on Graphic Design

Inkbot Design

From branding to user experience, mastering the art of design opens endless opportunities. Graphic design significantly impacts our lives, from advertising effectiveness to social media engagement. Let's dive in and discover the art of visual storytelling together. Now, here's where the stats come into play.

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10+ Web Design Tips From Experts for 2020

Noupe

The Logo Design Love book has sold more than 50,000 copies in English, is available in twelve languages, and is included in the reading lists of design programs around the world. Jacob Cass helps brands thrive by crafting logos and brand identities that are not only distinctive but strategic. The Identity Designed book? Jacob Cass.

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Exploring Graphic Design Styles: From Classic to Cutting-Edge

Inkbot Design

From the classic elegance of Art Deco to the sleek minimalism of the Bauhaus movement and from the bold dynamism of Pop Art to the immersive digital wonders of today's VR-inspired designs, we'll cover it all! Among the defining elements of this vibrant epoch, one style stands out in its captivating allure: Art Deco.

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Storytelling as a service in SaaS

UX Collective

Nowadays, stories are also being crafted around businesses as a powerful tool in branding and marketing, tapping into our shared nature. With increased competition in the digital marketplace, you may find that the old art of storytelling and content offers you (a statistically proven) edge over your rivals. Internet Research.

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Top 10 Famous Logo Designers and Their Iconic Logos

Inkbot Design

From Paul Rand's minimalist IBM logo to Michael Bierut's iconic Mastercard, these designers have crafted logos that have stood the test of time. Born in 1914 in Brooklyn, New York, Rand had an illustrious career spanning advertising, education, and logo design for over five decades.