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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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8 Reasons Why Video Marketing Is Critical for Your Business

Inkbot Design

8 Reasons Why Video Marketing Is Critical for Your Business. This year has been the year of the video revolution for marketers. According to Wyzowl, 63% of companies already use video content marketing. Eighty-two per cent of those organisations consider video marketing an integral aspect of their strategy. Source: Promo.

Marketing 114
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. We especially love her take on how LinkedIn and social media can distort what success looks like to people, as expressed in this Medium article. Toan Nguyen Toan Nguyen is a pioneering entrepreneur in the advertising industry.

Agency 416
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The Dos and Don’ts of Logo Design

Just Creative

A business’s brand identity needs to be consistent across all media – from print to web, and all platforms – from its website to social media ads. Study each user’s social media profile to learn what type of content they engage with the most. If you do decide to advertise using posters or billboards, plan in advance!

Fonts 361
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5 Reasons Conversion Marketing is Crucial for Your Business

Inkbot Design

5 Reasons Conversion Marketing is Crucial for Your Business. Conversion marketing isn't just about increasing conversions for one's web pages. Whether you're running a local business or a global corporation, you'll likely find that marketing is one of the most critical parts of running your business. Optimise For Conversions.

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The Top 10 Purple Logos of All Time

Inkbot Design

Cadbury has been using the colour purple in its branding and marketing efforts for over a century, and it has become one of the most recognisable aspects of the brand. In recent years, Cadbury has continued to use purple in its packaging and advertising to strengthen its association with the brand.

Brand 76
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Celebrity Endorsements: Amplifying Brands and Captivating Consumers

Inkbot Design

They've each helped turbocharge brands by lending their famous faces to marketing campaigns. Enter the powerful world of celebrity endorsements, an age-old marketing strategy that, done right, can skyrocket a brand's visibility, credibility, and profitability. First and foremost, they significantly boost brand visibility and awareness.

Brand 100