Cannes Lions 2025: Why it's no longer just for big creative agencies
Creative Boom
JUNE 23, 2025
The Changing Demographic I first attended the Cannes Lions in 2011 as a PR account manager, working with global advertising agencies and household brands. When I launched my own boutique agency in 2014, I didn't think Cannes was for smaller players like me. This year, I wasn't just running into big agency peers.
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