Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
Striking that balance is one of the biggest challenges facing advertisers, but it can be done. Bold visual statement To unite legacy and new-to-Boyds audiences, Defy paired vintage ads with a fresh anniversary logo, a new font, and modern fashion photography. On the other hand, you don't want people to think you're old hat.
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