New campaign positions Gü as more enticing than ice cream or chocolate
Creative Boom
FEBRUARY 1, 2023
Founded in 2003 in London, the dessert brand Gü has grown significantly over the last two decades. And so the brand tasked Emmy-nominated creative agency Lucky Generals and media agency Goodstuff to launch a new campaign to attract new consumers, by focusing on quality and positioning Gü competitively against rivals.
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