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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

Boyds hired us to produce a year-long, 360-degree campaign utilising traditional, experimental and digital assets that pay homage to their rich history but also look to the future and the next 85 years," explains Nikolas Greenblatt, president and chief creative officer of Defy.

Sports 397
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The 24 Most Professional Fonts to Use

Inkbot Design

The 24 Most Professional Fonts to Use Selecting the right font is an important design choice that can enhance—or detract from—the professionalism of a document. With thousands of fonts to choose from, the possibilities may seem endless. A Serif Sensation: Traditional Serif Fonts Offer Readability & Polish 1.

Fonts 78
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I ?? NY

Fonts in Use

At a time when New York City’s reputation was in tatters and the city on the verge bankruptcy , the State of New York hired advertising agency Wells Rich Greene to work on a PR campaign to boost tourism. For this article on Fonts In Use , we focus on the chosen typeface. Overlay: Fonts In Use. Animation: Fonts In Use.

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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

As for any other sector, the creation of a logo for tourism must take certain decisive aspects into account: Positioning Message Colour Font Before even talking, you need to know who to target. Fonts An adventurous holiday or a relaxing experience requires different graphic configurations and, thus, the choice of distinct fonts.

Tourism 71
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Wanderlust Approved: Top 10 Travel Logos You’ll Want to Follow

Inkbot Design

Airbnb achieved this by raising its profile through aggressive digital marketing. The Airbnb logo played a crucial role in digital marketing efforts. Founded in 2001 in the United States, the company has become one of the most popular online agencies in the world, serving millions of travellers every year.

Travel 86
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13 of the Most Successful Rebrands Ever (with Key Takeaways!)

Canny

Mailchimp was launched all the way back in 2001. They also opted for a sans-serif logotype and people were upset about losing the traditional Mailchimp script font they’d come to know and love. People quickly got over it when the agency behind the rebrand, Collins, revealed their masterstroke. Mailchimp’s Rebrand Goes Bananas.

Brand 88
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17 Rebranding Failures and How Much They Cost (Updated: March 2021)

Canny

Rebranding one of the world’s biggest companies is a project that many a design or branding agency would love to take on. However, with massive projects comes massive risk and responsibility, and at times, even the best branding agencies, consultants or strategists get it wrong. free ebook. Estimated Cost. A dreadful decision.

Brand 180