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Emma Eriksson's top five books reveal what inspires her to succeed in advertising

Creative Boom

After heading creative at her own firm for more than a decade, teaching classes in advertising and art directing at Miami Ad School, working for ad giants like TBWA, and producing award-winning creative for F&B in Sweden, Emma Eriksson is a master of the creative process and has a proven track record of work that commands our attention.

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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

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The Evolving Legacy of Ken Garland’s First Things First Manifesto

Eye on Design

It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”

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Clarence Pearson Hornung

Logo Design Love

Photo via Type Punch Matrix The colophon states that 750 copies were printed in December 1930, with 650 copies for sale. Clarence P Hornung, via Letterology In 1930, Caxton Press published the book Trade-Marks Designed By Clarence P Hornung. More details on Designers & Books , by Randall Ross of Modernism 101. Here’s a selection.

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25 Japanese Graphic Design Examples for Your Brand

Creative Market

Today, Japanese graphic design can be seen integrated into logos, advertisements, digital artworks, and even Japanese fonts. This can be observed in different print and online materials like packaging and posters from different Japanese brands. That iconic design is actually based on a woodblock print by the legendary Hokusai.

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The Top 10 Fonts of All Time

Inkbot Design

Countless posters, advertisements, packaging, signage and books showcased Helvetica, securing its reputation as the quintessential “modern” typeface. Today, Times New Roman remains one of print and digital media's most commonly used fonts. By the 1960s, Helvetica pervaded international visual culture and graphic design.

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F5: Dylan Mulvaney Looks to the Past to Create the Future

Design Milk

While branding began in Egypt around 2000 BC as a mark of ownership for cattle, Ancient Romans borrowed the technique and added meaning. The problem: create a poster advertising BIC ballpoint pens. RISD Print Comprehensive identity framework for one of the leading art and design schools in the world. They come in four colors.

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