The Fanta Logo History: What Every Rebrand Got Right & Wrong
Inkbot Design
JULY 1, 2025
It’s a fascinating, messy, and incredibly useful story of a brand born from chaos that has spent 80 years trying to figure out exactly what it is. For any entrepreneur or business owner who's ever sweated over their own logo, Fanta's journey is a masterclass in what to do. This design was the tool for that. So, he improvised.
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