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Mother Design's rebrand for Air Up explores the tension between maturity and playfulness

Creative Boom

So, how does one design that into a fresh visual identity, particularly for a business facing rapid growth in an ever-competitive global market? It wanted to be positioned more as an aspirational lifestyle brand, particularly as it has bold ambitions to expand internationally into new markets.

Marketing 420
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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

Spread from the latest Type 01 magazine. And in an era dominated by digital, one might be tempted to think that print has lost its relevance. For graphic designers especially, print magazines offer a source of inspiration that's tangible and immersive and presents content in a completely different visual way to digital.

Magazine 517
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Virgin Wines celebrates the 'joy of wine' in its first major rebrand in 20 years

Creative Boom

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. This new logo replaces the previous static wine glass mark.

Marketing 385
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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. She co-founded and hosts Typeradio.org, the first podcast focused on type and design. Discover the creative stars challenging conventions and shaping the future across the U.S. and Europe through their remarkable work. In the U.K.,

Agency 436
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Pentagram's identity for Dublin tourism experience is delightfully cliche-free

Creative Boom

They're greeted by The Book of Kells Experience: an immersive digital journey set within a specially constructed pavilion on the grounds of the College, which allows visitors to first see The Book of Kells in the Old Library and experience the beauty of the Long Room. The Book of Kells is one of Ireland's biggest tourist attractions.

Tourism 443
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Northern Block shares its love for the marker pen with new experimental typeface, Hubsch

Creative Boom

Hubsch is a new experimental typeface from The Northern Block , an award-winning, independent type foundry based in north-east England. It is not just about nostalgia; it refers to joy and the fundamentals of introducing this handwriting to typeface markets.

Fonts 391
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Craig Ward has revolutionised the creation of custom fonts with NFTy.pe

Creative Boom

World-renowned design director and typographer Craig Ward is shaking up the way fonts are made with NFTy.pe, a revolutionary new platform that has launched today and represents a "top-to-bottom rethink" of the type industry. As far as Craig Ward is concerned, the type industry has fallen asleep at the wheel. In a nutshell, NFTy.pe

Fonts 483