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New book highlights how much graphic designers can learn from the small ads of yesteryear

Creative Boom

Hamish Smyth discusses the making of the book Classified: Local Ads from America's Small Towns and why it's a must-read for designers in 2023. Now, they're returning to their publishing roots with their latest book, Classified: Local Ads from America's Small Towns. We chatted to Standards Manual founder Hamish Smyth to find out more.

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Environmental course provider's new branding is wonderfully down to earth

Creative Boom

The many topics covered on this site, led by teachers from around the world, include biodynamic farming, food forests, river restoration, urban gardening and earth democracy. As they put it: "Earthed is a nature skills platform that exists to make every river, city, farm and balcony burst with life.

Brand 320
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Should You Use YouTube Pre-Roll Advertising?

Just Creative

But what exactly are YouTube pre-roll ads? And, why is this ad type essential to modern marketing strategies? What Are Pre-Roll Ads? Odds are, even if you aren’t completely sure what a pre-roll ad is on YouTube, you’ve seen a few of them. A pre-roll video ad is a promotional clip that plays before a selected video.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Previously at Pentagram London, she worked on several major branding projects, such as the visual identity for Amsterdam Sinfonietta, the D&AD Creativity Festival, and the Van Gogh Museum refresh. Since 2021, she has been part of the Board of Trustees for D&AD in the U.K. But he's still as excited by his work as ever.

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How Hoxton Mini Press and Here Design crafted the best-illustrated lifestyle book

Creative Boom

As a topic, wild foraging presented Hoxton Mini Press with a unique opportunity. As Creative Director and Co-founder Martin Usborne explains: "We've started to explore some aspects of food, but since it's a saturated market, we want to focus on fairly niche topics that we can do with some style and quirk.

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New IKEA campaign finds an original way to talk about its low prices

Creative Boom

You wouldn't think pet ownership has much to do with shopping at IKEA, but a clever new series of ads created by INGO Hamburg makes the connection in a fun and original way. The ads reassure pet owners that, given these items' affordability, replacing them after a pet-related mishap is no big deal. million pet 'parents'.

Marketing 544
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Future Docs' sector-defying identity by Unfound aims to get more students through med school

Creative Boom

Students can see themselves in a graduation gown or wearing a doctor's coat on their first shift, adding another layer of motivation, but they can also see the flip side where they might struggle with studying. The whole idea centres around making students feel heard and being transparent throughout the Future Docs guidance process.

Brand 403