Innovative packaging design unites Coop brand across four markets
Creative Boom
SEPTEMBER 10, 2024
The project began in spring 2022 and is now coming to fruition as the first products featuring the new designs hit shelves in Sweden, Denmark, Norway and Finland. The work was carried out in partnership with Swedish design studio Bedow. Bedow's designers created a shape based on the superellipse that they dubbed "the plate".
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